A Fresh Idea for Wedding Flowers; New ProFlowers Wedding Collections Deliver Exquisite Fresh Flowers at a Fraction of the Price Without the Hassle - Fresh Meadows, NY
Fresh Meadows, NY
SAN DIEGO--(BUSINESS WIRE)--Sept. 20, 2005--Imagine wedding flowers so fresh and gorgeous that they make you think twice about tossing the bouquet. Now, soon-to-be newlyweds nationwide can afford the wedding flowers of their dreams.
ProFlowers(R), the online fresh flower marketplace that connects customers directly with flower growers, is dramatically changing wedding planning -- and delivering stunning, hand-arranged wedding flowers to brides and grooms nationwide at a fraction of the usual cost -- with the launch of the new ProFlowers Wedding Collections.
ProFlowers employs a team of bridal consultants specializing in the Wedding Collections. Each couple is assigned a consultant to help them each step of the way, from selecting the collection that best suits their floral needs, through the delivery, right up until their wedding day.
"ProFlowers makes it easier for couples to select their wedding flowers by allowing them to order from home -- without running around town negotiating with vendors -- and track the progress of their arrangements through regularly scheduled communication with their bridal consultant," said Abe Wynperle, President and COO of ProFlowers.
ProFlowers Wedding Collections, available for delivery nationwide, arrive a few days prior to the wedding date to ensure that they are perfect for the big event. All flowers are hand-arranged and ready for the wedding right out of the box. ProFlowers requires a minimum of three weeks to process all wedding orders to ensure product availability. ProFlowers Wedding Collections are backed by a guarantee -- if something isn't right, ProFlowers bridal consultants will ship replacement flowers overnight, free of charge.
ProFlowers has established an expert team of floral artisans exclusively dedicated to delivering the perfect wedding flowers. Experts choose from fields upon fields of fresh flowers, hand-pick only the freshest, choicest blooms for its Wedding Collections bouquets and then ship them to their destinations throughout the U.S.
Complete ProFlowers Wedding Collections include:
-- Bridal Bouquet
-- Maid of Honor / Bridesmaid Bouquets
-- Centerpieces
-- Mother's Petite Hand-Tied Bouquets
-- Flower Girl / Aisle Petals
-- Double Accent Flowers / Corsages
-- Single Accent Flowers / Boutonnieres
-- Bridal Toss Away Bouquet
"When planning a wedding, most people want to ensure their special day reflects their style, while staying within their budget and maintaining peace of mind," said ProFlowers Design Expert, Eriko Ono. "Throughout the ProFlowers Wedding Collections, we have created elegant arrangements made from the freshest flowers that deliver exceptional quality at an affordable price. And by ordering with ProFlowers, lucky couples can see exactly what they are going to get, so there will be no surprises on their wedding day."
ProFlowers Wedding Collections are available in six varieties -- Standard Rose, Elite Rose, Rose with Star of Bethlehem, Hydrangea, Sunflower and Star of Bethlehem -- with a wide array of color options from which to choose. Prices start as low as $420 for a Small Collection and $685 for a Complete Collection.
Future brides and grooms can view and learn more about the ProFlowers Wedding Collections online at http://www.ProFlowers.com/wedding. ProFlowers Bridal Consultants are available to help with wedding planning, answer questions and to take orders by calling, toll-free, 1-800-349-2905.
ProFlowers(R) delivers The Art of Fresher Flowers(SM) at prices 30%-50% less than the competition. ProFlowers' flowers are the freshest anywhere -- about 5-9 days fresher than those available at local florists or through national wire services. The reason is simple -- they're cut fresh from the fields and shipped directly to the customers. Bypassing middlemen or extended stays in refrigerators allows the recipient to enjoy the flowers beauty for a longer period of time.
About ProFlowers(R)
ProFlowers(R) is run by Provide Commerce, Inc. (NASDAQ: PRVD) which operates an e-commerce marketplace of websites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers.
Provide Commerce(SM) launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Mother's Day, Valentine's Day, birthday and anniversary events, through its ProFlowers(R) brand and website, www.proflowers.com. Provide Commerce also offers fresh fruit and premium steak direct from the supplier to its customers at Cherry Moon Farms(SM), www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com. For more information, please visit www.prvd.com.
NOTE TO EDITORS: For information about the ProFlowers Wedding Collections as well as high-resolution images, please contact Bratskeir & Company at 212-679-2233.
Forward-looking Statements
Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, Provide Commerce's ability to fulfill customer promises and expectations regarding its Wedding Collections product offerings, its overall business and market penetration and the ability to leverage its business model. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. The risks, uncertainties and assumptions that may affect Provide Commerce, its operating results and your investments, include, but are not limited to its ability to effectively manage its Wedding Collections product offerings and the related logistical challenges, managing challenges and customer retention and satisfaction, and it dependency on a limited number of floral suppliers, as well as the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
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