Explore Minnesota has recently launched a new fall campaign through which showcases what tourism products the state can offer to all types of travellers, be it young single explorers or families.
Following the trend of Social Media to promote the state is emerging very fast and Minnesota is cashing on this opportunity to attract more tourists. The most unique feature of the campaign which singles it out from other promotional campaign in the diversity of the influencers it has asked to participate.
Explore Minnesota has asked solo traveller Zach Glassman, the young couple John Ellis and Laura Preston, and the Mali Mish family of five to explore the region and share their experiences across social media . Each set of influencers will explore the state and its tourism offering for ten days and will upload their experience in social media during the course.
Explore Minnesota is promoting the photos and stories through their website and is also featuring the shared photos of all the travellers with #OnlyinMN hashtag. The campaign is part of the state’s “Only in Minnesota” marketing campaign.
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