LONDON Advertising has continued its key role in Mandarin Oriental’s USD multi-million “He’s a Fan/She’s a Fan” global advertising campaign, with the addition of one of the world’s most recognisable stars – the respected American Oscar-winning actor, film director and narrator, Morgan Freeman.
Alan Jarvie, Creative Director of LONDON, who conceived the ‘He’s a Fan/She’s a Fan’ campaign 15 years ago in 1998, orchestrated the combined stills and film shoot in New York, working with well-known portrait photographer Mary McCartney.
Renowned for his performances in films such as The Shawshank Redemption, Driving Miss Daisy and Street Smart, Morgan Freeman won an Academy Award for his role in Million Dollar Baby and in 2009 was nominated again for his portrayal of Nelson Mandela in Clint Eastwood’s Invictus. At the 2012 Golden Globes, Freeman received the Cecil B. De Mille Award for his ‘outstanding contribution to the world of entertainment.’
A self-confessed adventurer, Freeman was a fighter pilot before embarking on his acting career, and his love of travel still takes him around the world. As someone who values his privacy, he says that he “particularly loves the solitude and discreet service he experiences at Mandarin Oriental Hyde Park, London, where ‘quiet means quiet’.”
Michael Moszynski, CEO of LONDON Advertising, said: “We are delighted to add another iconic star to the galaxy of stars we have helped join Mandarin Oriental’s ‘Fan Club’. Mr. Freeman is our 38th Fan. We are proud of the fact that our campaign is able to attract such stellar talent without paying them as we always wanted genuine Fans of the brand to take part. In appreciation of their support Mandarin Oriental makes a donation to their choice of charity, which in Mr. Freeman’s case is the St. Jude’s Children’s Hospital in Memphis.”
“The award-winning campaign continues to make a strong statement about the Group in a simple and luxurious manner, and we are delighted to welcome Morgan Freeman as our newest ambassador,” said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand.
Other Fans include: Sigourney Weaver, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Dame Helen Mirren, Maggie Cheung, Sir David Tang, Harry Connick Jr., Sir Peter Blake, Hélène Grimaud and Sa Ding Ding.
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