The Exhibitor’s Handbook: 2014 Update, published by the International Association of Exhibitions and Events™ (IAEE), guides the exhibitor through the process of exhibiting at an event, from beginning to end. This comprehensive guide includes step-by-step details contributed by a team of experts in the exhibitions and events industry.
“The face-to-face marketplace is a golden opportunity for any business, and the process of exhibiting at an event can appear daunting, especially for the novice or someone who has not gone through the process in a while,” notes IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “The contributors to The Exhibitor’s Handbook literally have decades of experience, so the reader is benefitting from tried-and-true knowledge.”
Topics discussed in The Exhibitor’s Handbook include:
Getting started
Managing exhibit space
Freight and drayage
Exhibition facility fire prevention requirements
Exhibit installation
Understanding and managing exhibition hall labor
Working with show contractors
Working with exhibition floor managers
Exhibit hall security
Conducting demonstrations and holding hospitality functions
Exhibit dismantling
Outbound freight and drayage
Exhibit follow-up
Glossary of terms
Additional resources
IAEE thanks the following exhibitions and events industry experts for contributing to The Exhibitor’s Handbook: 2014 Update:
Larry Arnaudet, executive director, Exhibition Services & Contractors Association (ESCA)
David Causton, general manager, McCormick Place
Bob Dallmeyer, CEM, RD International
Richard Lewis, vice president, national sales, exposition services, Freeman
Mike Lynn, CME, CMM, CMP, CEM, CPC, director, exhibitions, events & protocol, L-3 Communications
Barry Siskind, president, International Training & Management Company
Mark Zimmerman, general manager, Georgia World Congress Center
The Exhibitor’s Handbook: 2014 Update is available for free to IAEE members and costs $24.99 for non-members.
Source:- IAEE
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