AMResorts, an Apple Leisure Group subsidiary, continues to reaffirm its standing as North America’s fastest-growing luxury leisure resort company, expanding its presence in key destinations, entering new markets and growing its portfolio by 20 percent with five new resorts in 2014. This growth was coupled with the launch of a new travel agent rewards program, a focus on sustainability and community outreach, as well as more award wins.
In 2015, AMResorts looks forward to continued growth in the Caribbean with the openings of Dreams® Dominicus La Romana and Secrets® Akumal Riviera Maya. The company will also welcome Breathless® Riviera Cancun Resort & Spa, Dreams® Playa Mujeres Golf & Spa Resort and Dreams® Buenaventura Panama in 2016.
“This continued expansion is only the beginning of what is in store for AMResorts in 2015 and beyond,” said Gonzalo del Peon, AMResorts President. “Strategic growth and the right mix of destinations and product will further propel AMResorts to the forefront of the all-inclusive industry.”
The leading resort-management company opened five new resorts in 2014 throughout the Caribbean and the Pacific:
Dreams® Sands Cancun Resort & Spa: Last September, the company enhanced its family-friendly offerings in the popular destination of Cancun’s vibrant hotel zone. The property features 650 feet of white sand beachfront, 441 rooms and Dreams Resorts & Spas’ Unlimited-Luxury® experience.
Zoëtry® Villa Rolandi Isla Mujeres: AMResorts welcomed the 35-room resort to its Zoëtry Wellness & Spa Resorts portfolio in November. Guests can enjoy casual elegance and panoramic views of gorgeous sunsets at the property’s award-winning, family-owned Casa Rolandi Restaurant, featuring extraordinary North Italian-Swiss Cuisine by renowned chef, Daniele Müller.
Dreams® Las Mareas Costa Rica: Occupying a private white sand beach cove surrounded by lush jungle, this 447-suite family-friendly resort opened in November 2014, marking the company’s expansion into a fifth country. It features eight world-class restaurants, seven bars, a nightclub, Core Zone for teens and Explorer’s Club for children, plus a Dreams Spa by Pevonia®.
Secrets® Playa Mujeres Golf & Spa Resort: AMResorts’ sophisticated, adults-only Secrets Resorts & Spas brand opened the resort in November 2014 at 90 percent occupancy, demonstrating the strong demand for AMResorts’ product from travelers. Situated on 2.3 miles of gated beachfront property on the Yucatan Peninsula, many of the 424 rooms have an ocean view. The resort also features access to a signature Greg Norman golf course.
Dreams® Sugar Bay St. Thomas: AMResorts ended 2014 with the opening of its first resort in the United States in the U.S. Virgin Islands. The 297-room resort is surrounded by sugary white sand and azure waters, offering 360-degree views of the Caribbean Sea and access to the best beach in the destination.
In 2015 and 2016, AMResorts will continue to focus on growing its presence in the Caribbean, the future of the all-inclusive sector, as well as in Central America:
Dreams® Dominicus La Romana: The company will expand its presence in the Dominican Republic this summer with the opening of its eighth resort on the island. Guests will be able to enjoy the popular destination of La Romana as well as visit the nearby island of Saona, a government protected natural reserve.
Secrets® Akumal Riviera Maya: The luxurious 425-room adults-only resort is situated on Akumal Beach, one of the “Top 25 Beaches in the World,” as voted by TripAdvisor Travelers’ Choice 2013. The property is set to open in November 2015.
Breathless® Riviera Cancun Resort & Spa: Scheduled to open in March 2016, this 500-room resort is the second under AMResorts’ new Breathless Resorts & Spas brand of all-adult, Unlimited-Luxury® resorts appealing to sophisticated singles, couples and friends, and is located a short 15-minute drive from Cancun International Airport.
Dreams® Playa Mujeres Golf & Spa Resort: In October 2014, AMResorts announced the Dreams Resorts & Spas brand’s 14th property. The family-friendly resort, debuting in 2016, will feature 500 spacious rooms and suites, offer ocean views and private beach access, and will be located only ten minutes away from downtown Cancun.
Dreams® Buenaventura Panama: Located in an exclusive community of luxury villas and high-end resorts minutes away from Rio Hato International Airport, the 450-suite property offers stunning views of lush gardens, lagoons, a white sand beach and the 18-hole Jack Nicklaus Design par-72 championship golf course. Dreams Buenaventura will be managed under AMResorts’ Dreams Resorts & Spas luxury family-friendly resort brand, is slated for completion in 2016 and will mark the company’s entry into a seventh country.
Upon completion, these newest additions will take the grand total of AMResorts’ branded hotels to 41 with more than 16,000 rooms in 21 markets across Mexico, Costa Rica, Curaçao, the Dominican Republic, Jamaica, the United States and Panama.
Additionally, AMResorts continues to focus on innovative practices and a commitment to excellence, and received 176 awards and accolades from industry organizations in the past year. Some highlights include:
AMRewards Launch: In 2014, AMResorts launched one of the most innovative travel agent rewards programs in the market, AMRewards. Through the program, agents can accumulate points to use towards complimentary nights at any AMResorts property, direct credits which are applied to prepaid cards, and co-branded marketing materials, such as banner displays. It is one of the only programs in the industry that allows travel agents to share their booking benefits with their clients.
Community Support: The expansion of AMResorts’ community outreach programs at the resorts was also a focus in 2014. Its community outreach programs are an opportunity for its resorts to truly make a difference where they are located. Each property is able to tailor its program to meet the needs of the destination, and invites guests to participate in these community outreach programs while they are on-property.
Sustainability Focus: The company was also recognized by leading environmental organization, the Rainforest Alliance, with the 2014 Sustainable Standard-Setter Award for its commitment to sustainability and reducing the environmental impact of its properties. 21 of AMResorts properties across Mexico and the Caribbean have also been Rainforest Alliance Verified™.
Breaking the Mold: Zoëtry® Paraiso de la Bonita Riviera Maya earned the prestigious AAA Five Diamond Award for the twelfth consecutive year – the longest streak in Mexico’s Riviera Maya region. Secrets® Maroma Beach Riviera Cancun was also named a recipient of the honor for the second time.
“For the third consecutive year, AMResorts was named one of the Top Companies or ‘Súper Empresas’ by leading business magazine CNN Expansión for our corporate culture and values, human resources procedures, and commitment to employee development,” said del Peon. “As providing our employees with a great place to work is one of our company priorities, this is a particularly significant honor.”
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