We simultaneously check our email, peruse through our apps, and drink our coffee, all while running to catch the next train or plane. Juggling the demands of work and life today can be challenging, but Fairfield Inn & Suites is reminding travelers that they can do it and that they are amazing because they overcome that feat every day. With the launch of its new “Stay Amazing TM” campaign, the brand celebrates travelers who seek to maintain their momentum on the road, and uses extraordinary people to personify the great juggling act.
The multi-channel campaign that launched this month features a series of TV, airport, digital and social ads touting the #StayAmazing tagline, featuring the following talent:
Michal Kapral, Guinness World Record Holder for completing the fastest marathon while juggling three objects
Rocky Byun, notable balance artist and phenomenon
Kacy Catanzaro, first woman to make it to the finals on NBC’s hit TV show, “American Ninja Warrior TM”
“Guests, both leisure and business, have a lot to juggle when they’re on the road,” said Shruti Buckley, vice president and global brand manager for Fairfield Inn & Suites. “Maintaining your balance and keeping up with your daily rhythms takes skill and patience. With more than 700 hotels throughout the US, Fairfield helps guests so they can stay amazing, performing their best while travelling and return home feeling like they have never skipped a beat”
This week, on October 28 and 29, Fairfield Inn & Suites will bring the campaign to life through an interactive pop-up experience in New York City (Flatiron Plaza North; 23rd St. and Fifth Ave.). The exciting activation zone will feature:
A giant interactive video game that will capture participants’ body movement in real-time and project a silhouette as they juggle multiple digital orbs.
Michal Kapral teaching passers-by how to “joggle*”
The ultimate NYC “selfie” opportunity next to an oversized installation of the words “#StayAmazing.”
The opportunity to win prizes on-site, including complimentary stays at the brand’s NYC properties and a $500 Marriott Rewards gift card. Consumers will show off their “amazing-ness” and join the conversation online by using the hashtag #StayAmazing.
Fairfield Inn & Suites is committed to helping travelers maintain their momentum on the go. The Fairfield 100% Guarantee is the brand’s commitment to providing guests with a seamless and stress-free hotel stay, so they can return home feeling like they’ve never skipped a beat. Additional amenities include complimentary hot breakfast and WiFi Internet access in all guest rooms and public spaces, on-site business centers, fitness centers and swimming pools in most locations.
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