Trackur.com

In some of our previous posts we emphasised on the importance of successful brand monitoring, its most important features, and how to make the most of it. But when deciding to take a big step and opt for a paid social media monitoring tool, which is...

Viralheat is announcing that it has a new CEO: Jeff Revoy, whose recent roles include serving as former Chief Marketing and Product Officer at email marketing company iContact. A company spokesperson suggested that it was time for a new CEO because...

I’m often asked what I do for a living. When I tell someone that Trackur is a social media monitoring software company, I normally go on to explain just what that means. Typically, I’ll elaborate, “Let’s say you tweeted a complaint...

A 2013 survey showed 2/3 of customers have used a company’s social media website for customer service purposes. And younger consumers, between the ages of 18 and 29 are more likely to use a brands’ social media presence for service interactions than...

It’s one thing to think you know what your customers are saying about your business. It’s another to be actively listening to them. Research shows that most unhappy customers don’t complain, but they will gripe to their friends about it. These days...