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The world of local search optimization is always changing and the tactics we use today may not work, or have the same impact, in 12 months time. However there are some actions that I believe will stand the test of time and remain relevant & effective...

Greg Jarboe and Larry Markowitz were the two panelists who talked about their experiences in mobile video and the opportunities for all businesses at ClickZ New York. Both men took great pains to state that mobile video has changed and will continue...

Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about "Why Your Content Marketing Initiatives are Failing (And How to Fix Them)." I highlighted eight ways content marketing programs can fail or suffer, along...

Mobile communications is only one of the many marketing trends consumers have embraced that will influence marketing this year. Marketing Trends 2013 Business is undergoing a fundamental transformation. New marketing trends for 2013...

I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had some questions for me around Influencer Marketing and what it’s all about. Here’s what came out of it. Thanks to Matt and Aberdeen Essentials...