But a random fashion trend this is not. These latest shoes are a result of 40 years of sneaker culture, an eon of human evolution and the eureka moment of a track-and-field star turned Nike designer named Tobie Hatfield. In 1971, Bill Bowerman, the University of Oregon track coach and co-founder of Blue Ribbon Sports (soon to be Nike), poured latex into a waffle iron to create some of the first nubbed-sole running sneakers.roshe run hyperfuse. Then his student Steve Prefontaine — with his mustache, N.C.A.A. championships and James Dean lifestyle — made them cool. In the interim we’ve lusted after new Jordans, retro Reebok Pumps, reissued Adidas Superstars. The appeal has usually been about a star athlete’s name or a throwback look. For me, sometimes it’s been purely about fashion, like when I could only wear Dior Homme by Hedi Slimane sneakers or black Y-3 high-tops with studded heel caps (first in silver studs and then in black studs). Never, or at least rarely, has the underlying technology of the shoe mattered.
Certainly no particularly thrilling colorway on a pair of Nike Dunks ever lured me onto a basketball court. Nike Free shoes emphasize natural motion, letting the wearer’s feet fall in a manner similar to running barefoot. They are light; the treads are sliced and segmented so that they bend and grip every contour in the ground. You can feel the bumps and cracks in the road, as if you’re barefoot. According to a 2004 study published in the journal Nature, the human form evolved specifically to run. Our gait requires muscle formations, tendons and bone structure absent in other primates, and absent in our tree-dwelling ancestors. Sure, compared to, say, a cheetah, Homo sapiens run at a snail’s pace, but when it comes to endurance, our specialized legs, along with our copious sweat glands and lack of fur, mean we can outlast most mammals — advantageous to the hunters among our hunting and gathering forbears 2 million years ago.
In 2001 Hatfield figured this out in a roundabout way. He noticed that Stanford University’s track-and-field team was doing particularly well, and after talking to its coach, connected an emphasis on barefoot training to a lower rate of injury. The light bulb went off. In August of 2004, Nike produced its first iteration of the Free. Only in the last few years has the public embraced them, but Free technology pervades almost everything Nike does, from the Lunar Glide to the new Air Max, and has spurred competitors to follow suit. During Nike’s December earnings call, the company’s brand president, Charlie Denson, noted, “We haven’t seen this much energy around running since the first boom happened back in the ’70s.
The KOBE 9 Elite redefines the aesthetics and performance of a basketball shoe and was designed using Nike Flyknit according to Nike’s “Nature Amplified” design ethos, an approach focused on designing for the body in motion and fueled by scientific data and athlete insights. “We are just scratching the surface of the potential of Nike Flyknit to transform the way we design shoes to meet athletes’ needs,” said Mark Parker, President & CEO of NIKE, Inc. “The Kobe 9 redefines the basketball shoe by combining power, strength, and flexibility with lightweight materials and a whole new method of manufacturing.” THE MASTERPIECE: Designed with Kobe’s tech insights and design inspirations, the KOBE 9 Elite features three key technologies: Nike Flyknit, Flywire and Lunarlon, giving the shoe superior lightweight performance.
The innovative design enhances the foot’s natural movements while providing Kobe with strength, durability and speed, plus all the benefits of natural motion where he needs it most. “I draw inspiration from where I am as a player, as a person, and where my career is at this moment. I’m trying to do something that the majority of people think is impossible to do,” Kobe reflected when asked about the inspiration for his latest shoes and about getting back into the game. “I let my emotions out when I step on the basketball floor, it’s always been my escape, and these shoes will touch a nerve on the court in the same way I do.” Nike Flyknit – which was first used in Nike Running shoes in 2012 – defies conventional shoe manufacturing processes by creating a one-piece engineered upper made from single strands of yarns.
Lightweight yet incredibly strong, it has redefined sports shoe technology and comes to basketball for the first time in the KOBE 9 Elite. “Nike Flyknit acts as a second skin for Kobe, giving him engineered strength similar to the design of a spider web – tension and strength just where it’s needed,” said Eric Avar, Nike Creative Director and VP of Innovation, who has worked closely with Kobe on his shoe designs for a decade.” Reverting back to a higher cut for the first time since his third signature shoe in 2007, Kobe’s ninth signature shoe features a knit collar for the proprioceptive feel of a low-top with the support of a mid-top. With the lead colorway dubbed ‘Masterpiece,’ the KOBE 9 Elite uses the intriguing visual patterns allowed by Nike Flyknit to create a piece of art on the upper, nine red embroidered details on the heel give a nod to Kobe’s Achilles sutures. The design on the outsole is based on the pressure mapping of Kobe’s own foot, creating a beautiful pattern while providing traction on court. Tons of other sites post New Balance sneakers, but no one does it like Those NBs. That’s all the site focuses on, and it functions as an epicenter for the happenings of New Balance aficionados.
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