Amanda Howard
304 closings per year
$59 million volume
1 hour & 46 minutes
***Interview delayed re-cast compliments of MasterMindAgent.com
Background:
Amanda Howard is with Amanda Howard Real Estate in Huntsville, Alabama. Last year she closed 304 transactions with a total sales volume of 59 million. Her average sales price was 194 thousand of which 67% were buyers and 33% were sellers. Plus Amanda manages 150 rental properties generating 112 thousand per month in rents. She operates a team with 30 members: 10 buyer agents, 4 listing partners, 3 new construction agents, 3 inside sales agents, 2 listing coordinators, 2 closing coordinators, 3 property managers, 1 executive assistant, and 2 team leaders.
Amanda Howard is the team leader of Amanda Howard Real Estate. She has been an agent for 9 years. Amanda sold over 1,500 homes in her career.
In this call, Amanda talks about:
Selling 43 homes her first year with 2 small children in tow
Starting in a new market where she did not know anyone
Building a team so she can take 10 vacations per year.
Drawing 950 new leads into her database each month
Generating 43% of her business from her websites with no PPC
Maximizing free SEO to pull traffic to her websites
Her non-salesy follow up scripts that build positive relationships
The expired listing campaign that accounted for 9% of her sales
TV and radio ads that bring in 25% of her business
Customer care reps (inside sales agents) that nurture and convert over-flow leads
Starting a property management department to incubate future listings
Her buyer agent who will earn 160 thousand dollars this year
How she retains her best people year after year
Plus team dynamics, compensation, profit margins, and more
2012 Stats:
304 closings
59 million sales volume
30 member team:
10 buyer agents
4 listing partners
3 new construction agents
3 inside sales agents
2 listing coordinators
2 closing coordinators
3 property managers
1 executive assistant
2 team leaders
Niche:
internet leads
expired listings
TV & radio ads
repeat & referrals
past clients
sphere of influence
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