2014-11-21



Amanda Howard

304 closings per year

$59 million volume

1 hour & 46 minutes

***Interview delayed re-cast compliments of MasterMindAgent.com

Background:

Amanda Howard is with Amanda Howard Real Estate in Huntsville, Alabama. Last year she closed 304 transactions with a total sales volume of 59 million. Her average sales price was 194 thousand of which 67% were buyers and 33% were sellers. Plus Amanda manages 150 rental properties generating 112 thousand per month in rents. She operates a team with 30 members: 10 buyer agents, 4 listing partners, 3 new construction agents, 3 inside sales agents, 2 listing coordinators, 2 closing coordinators, 3 property managers, 1 executive assistant, and 2 team leaders.

Amanda Howard is the team leader of Amanda Howard Real Estate. She has been an agent for 9 years. Amanda sold over 1,500 homes in her career.

In this call, Amanda talks about:

Selling 43 homes her first year with 2 small children in tow

Starting in a new market where she did not know anyone

Building a team so she can take 10 vacations per year.

Drawing 950 new leads into her database each month

Generating 43% of her business from her websites with no PPC

Maximizing free SEO to pull traffic to her websites

Her non-salesy follow up scripts that build positive relationships

The expired listing campaign that accounted for 9% of her sales

TV and radio ads that bring in 25% of her business

Customer care reps (inside sales agents) that nurture and convert over-flow leads

Starting a property management department to incubate future listings

Her buyer agent who will earn 160 thousand dollars this year

How she retains her best people year after year

Plus team dynamics, compensation, profit margins, and more

2012 Stats:

304 closings

59 million sales volume

30 member team:

10 buyer agents

4 listing partners

3 new construction agents

3 inside sales agents

2 listing coordinators

2 closing coordinators

3 property managers

1 executive assistant

2 team leaders

Niche:

internet leads

expired listings

TV & radio ads

repeat & referrals

past clients

sphere of influence

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