Nike has always been the leader of innovation when it comes to performance and this video definitely captures their history as a leader in a very creative way. This film is brought to you by Golden Wolf, an animation company based in London. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras! 7 Films, 43 years of history and 200 shoes, all in under 2 minutes.
Creative director: Ingi Erlingsson
Motion Graphics Lead: Alex Fernandez
Producer: Ant Baena
Photography: Iris Erlingsdottir
Design: Alex Fernandez, Max Englehart, Pablo Lozano, Wojtek Szklarski,
Animation: Alex Fernandez, Max Englehart, Stefan Falconer, Miquel Rodriguez, Pietro Furrbato, Miro Klasinc
Edit / Compositing: Alex Fernandez, Max Englehart, Stefan Falconer
Additional Credits (Renaissance):
Creative Direction: Golden Wolf
Direction & animation: Physalia
Production: Blackbox
Music and Sound design by Echoic Audio echoicaudio.com/