TONI&GUY Australia are the proud sponsor of the Australian Fashion Chamber, a collaboration formed in 2014 of industry professionals working to strengthen, protect and nurture the originality, influence and success of Australian fashion both locally and globally. TONI&GUY’s affiliate professional product range; label.m Professional Haircare has also been supporting this partnership as an official and exclusive hair product partner.
The Australian Fashion Chamber (AFC) co-hosted its second anniversary with a VIVID extravaganza on
Level 26 of Sydney’s AMP Capital Building on Wednesday 8th June 2016, marking another successful year where the AFC solidified its Designers Abroad export program and helped bring the industry closer together to raise the profile of Australian fashion internationally.
Foreign Minister Julie Bishop spoke at the event, demonstrating the importance of the AFC’s programs and of strategically building Australia’s creative potential on the trade front as well as Bryan Hynes, Managing Director, AMP Capital Shopping Centres on behalf of AMP Capital, the AFC’s principal sponsor and Edwina McCann, Editor of Vogue Australia.
Minister Bishop said ‘The AFC brings the industry together to showcase the diversity of Australia’s creative talent and to work towards ensuring a sustainable and thriving fashion and design industry in Australia, ready to seize opportunities in export markets.’
For Romance Was Born’s Luke Sales and Anna Plunkett, who showcased in Paris as part of the AFC’s third Designers Abroad initiative in March, “Without the Australian Fashion Chamber’s support, we would not have been able to present our collection internationally. The Designers Abroad program has helped us grow our orders dramatically by 400% in two seasons and be picked up by Saks 5th Avenue.”
Designer Christopher Esber added, “Participating in The AFC showroom for Resort ‘15 last year was a coming-of-age for the brand on an international scale, with the collection gaining momentum and notoriety from major global boutiques and also key journalists.”
TONI&GUY Creative Direction Katy Reeve said “This is a really exciting event to be part of for the second year. Not only does it fuel our passion between the hair and fashion industry but it has the backdrop of the Vivid event in Sydney. We loved the hair inspirations this year which took references from editorials and fashion weeks in Australia and abroad. Working with the Australian Fashion Chamber reminds us how amazing our Australian designers are and how important it is for the hair industry to work seamlessly alongside it.”
AFC General Manger Courtney Miller said, “As a small not-for-profit, the Australian Fashion Chamber has really done a lot in the past year to engage and building Australia’s reputation – not just in fashion, but as a country that makes sophisticated and beautiful products that present a unique perspective.”
At the AFC event, overlooking the spectacular lights of the Vivid Sydney Festival, six models were styled by Mikey Ayoubi in Dion Lee, Emma Mulholland, Romance Was Born, Strateas Carlucci, Gary Begini and Kacey Devlin with, hair by national creative for Toni & Guy, Katy Reeve, and makeup by M.A.C. Guests were treated to wine and champagne by Adelaide winery Bird In Hand, and water sourced from Cape Grim in Tasmania. Ladurée macarons, lavish cheese platters and French inspired canapes were also served.
Whilst TONI&GUY maintain a very special relationship as Official Sponsor to London Fashion Week, including Global Creative Director Sacha Mascolo-Tarbuck holding a place on the committee of The British Fashion Council, TONI&GUY Australia are proud to support this localized initiative.
“Fashion is an integral part of the TONI&GUY brand DNA. Our partnership to the AFC is a symbol of our commitment to the Australian fashion industry and to collaborate and work alongside follow creative artist’s.” Said Dennis Langford, Managing Director of TONI&GUY Australia.
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