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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

NEW YORK (AP/WCMH) — A feature of several Super Bowl ads as an expected 110 million tune in to watch the Atlanta Falcons and New England Patriots face off: ___ Snickers generated buzz before the game by saying it planned to air a live ad starring Adam...

Featured story A better Siri is critical to the iPhone's long-term competitiveness Jan 31, 2017 by Greg Sterling Apple is no longer the leader in a much more crowded virtual assistant field. From Marketing Land Let's make 2017 the year of honest...

I have shortened my message to the NSA to this: LET ME MAKE ONE THING PERFECTLY CLEAR: I AM USING THIS WEB SITE TO ACTIVELY SUPPORT THE PRESIDENT OF THE UNITED STATES, WHILE THE NSA AND THE REST OF AMERICAN INTELLIGENCE TRIES TO DESTROY HIM. THAT MAKES...

(Fast Company) – It would raise the stakes even higher, but that didn’t stop Jay Flatley,Illumina’s then chief executive, from sending in vials of his own saliva and blood to the company’s newly opened lab. It was January 2009, and Illumina’s scientists...