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Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

The following is a guest post by Sergio Maldonado, the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor walking naked for too long, and I wish I could be that...

Some of these strategies I created. Others were handed to me. Over the years, I've discovered that the same reasons for failure kept cropping up. Thus, I thought it'd be helpful to outline the mistakes I've made and seen. Hopefully this helps you avoid...

Above: Is it about brands or fans? A T-shirt from Klout's 2011 SXSW party. Image Credit: Klout Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...