Interbrand, a consultancy fast, has published its 13th annual fillet of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a body that has dominated the survey before this its birth), the 100-item list features 14 automakers, most of what one. enjoyed double-digit gains in brand value.
Toyota managed to retain its stain as the study’s top automaker. It qualified the survey in 10th position overall (the sort as last year), despite a 17-percent beneficial employment in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda aggregate made the top 20, at 11th, 12th and 20th open space, respectively. Hopping a ways down the list, we come across Volkswagen in 34th induct, up from 39th in last year’s study, by a brand value of $11.12 billion, a 20-percent ameliorating over 2012. Ford and Hyundai make complete out the automakers in the surmount 50, at 42 and 43.
Porsche made the largest year-past-year gain of any automaker, through its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the think best for the very first time at 89th seat. As Interbrand notes, Chevy’s inclusion is worthy of notice because of the sheer number of vehicles it moves as antidote to General Motors and its recent push in developing markets. The ultimate interesting note on this survey is the position of an automaker that takes its phrase and logo more seriously than perchance any other – Ferrari. The Italian exotic manufacturer finished 98th out of 100, through just $4.01 billion in kind value, a six-percent improvement immersing 2012.
Interbrand’s global brands detail takes into account the financial doing of the products and services of cropped land brand, as well as their authority over consumers. Finally, the firm looks at a bolt’s ability to command a guerdon – an attribute that helped Apple wend its second nature to the top of the think fit. For more, check out Interbrand’s crush release below.
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INTERBRAND RELEASES 14TH ANNUAL BEST GLOBAL BRANDS REPORT
Apple takes the #1 stain and Google jumps to #2 – the leading brands to unseat Coca-Cola in the account of Best Global Brands
NEW YORK, New York (30 September 2013) – For the chief time in the history of Interbrand’s Best Global Brands publish, there is a new #1 bolt: Apple. Interbrand, the world’s principal brand consultancy, publishes Best Global Brands without ceasing an annual basis, identifying and examining the head 100 most valuable global brands. With Apple claiming the surface position this year, Google jumps to #2 and Coca-Cola, the grade that held the #1 position since 13 consecutive years, moves to #3. This year, the entire value of all 100 Best Global Brands is USD $1.5 trillion — some 8.4 percent record increase in excess the total value of the 100 Best Global Brands in 2012.
Apple has appeared forward Interbrand’s Best Global Brands ranking after 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a reproach. value of USD $6.6 billion. Today, Apple’s thunderbolt value is USD $98.3 billion– toward 15 times the amount of its brand value in 2000. Apple’s meteoric rise in brand value can be attributed to the space it has created a seamless omnichannel continued for customers. By keeping consumers at the center of everything it does, Apple is clever to anticipate what they want next and break new ground in provisions of both design and performance. With 72 million Macs in use and record-fracture sales of both the iPhone and iPad, Apple has made history by unseating Coca-Cola and comely Interbrand’s most valuable global lightning-flash of 2013.
“Every so often, a social meeting changes our lives-not just by its products, but with its ethos. This is wherefore, following Coca-Cola’s 13-year push at the top of Best Global Brands, Apple a little while ago ranks #1,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “Tim Cook has assembled a hard leadership team and has kept Steve Jobs’ spectre intact – a vision that has allowed Apple to rescue on its promise of innovation time and time another time.”
Interbrand’s Best Global Brands methodology was the at the outset of its kind to become ISO certified. It analyzes the divers ways a brand benefits an organism, from delivering on customer expectations to driving economic value.
When determining the top 100 principally valuable global brands, Interbrand examines three clew aspects that contribute to a reproach.’s value:
The financial performance of the branded products or avail
The role the brand plays in influencing consumer exquisite
The strength the brand has to require a premium price, or secure earnings for the company
2013 OVERVIEW: A New Era of Leadership
In etc. to identifying the top 100 in the greatest degree valuable global brands, this year’s Best Global Brands public character also examines the evolving role of conduct as it relates to brands. Interbrand contends that direction must now be shared. CEOs, CMOs and consumers every one of have the power to drive the account of the brands they manage or admire.
“In today’s global and sociable media-obsessed marketplace, brand leaders avow the need to be highly collaborative,” notes Frampton. “The lop 100 most valuable global brands are unlocking their account by participating, listening, learning, and sharing – and not exactly with leaders from within their forming, but with consumers too. Brands that learn to muse differently about the role they trifle in consumers’ lives – and in what plight to fulfill that role – receive an opportunity to change the cosmos in ways they never imagined.”
2013 NEW ENTRANTS: Discovery, Duracell, Chevrolet
Discovery (#70): The Discovery thunderbolt makes its debut on the Best Global Brands ranking for a record-breaking year. Discovery-branded channels are at that time available in 217 countries and territories and in 45 languages, reaching added than 1.3 billion subscribers in a puzzle the US. In the six years since David Zaslav took over as CEO, the guests has grown from making an estimated USD $720 the masses in total profits to making USD $721 a thousand thousand from its international business alone. By developing programming like the Deadliest Catch course and its annual Shark Week, Discovery has managed to combine with viewers on a global lamella. Such moves have positioned the brand as a leader in its sector and be obliged earned it a firm position in Interbrand’s 2013 Best Global Brands detail.
Duracell (#85): Duracell, a Procter & Gamble-owned stigma, makes a comeback this year in relation to falling off the Best Global Brands ranking in 2010. Until 2010, Duracell had appeared steady the ranking each year since 2000 and, in 2009, was #85 by a brand value of USD $3.563 billion. Today, Duracell holds 25 percent of the global battery mart share and is regarded as one of P&G’s chief brands. Trust in the brand remainder high thanks to key marketing partnerships, including serving because the official battery of the American National Football League (NFL).
Chevrolet (#89): Accounting with respect to roughly 50 percent of all vehicles GM sells globally, Chevrolet secures a steady position for the very first time forward this year’s Best Global Brands ranking. Under the leadership of Global CMO Tim Mahoney and SVP/Global Head Alan Batey, Chevrolet has aligned its engineering, design, and sell in small quantities operations behind a single vision and communications platform: “Find New Roads.” While the bolt has gained momentum in the US mart, Chevrolet is using this vision and communications platform to compel sales in markets such as China, India, and Thailand. If Chevrolet continues to luckily tailor its vehicles to meet topical and global requirements, the brand have a mind succeed in creating customers for life.
2013 TOP RISING BRANDS: Facebook, Google, Prada, Apple, Amazon
Facebook (#52, +43%): As the ruling (and only) social media brand to claim a social rank on this year’s Best Global Brands ranking, Facebook has succeeded in boosting the pair revenue and earnings per share in the accomplished year-and has surpassed Wall Street’s expectations in the step. Facebook also increased its global user base by 26 percent since its IPO tooing a year ago. Around the earth, the brand continues to see some increase in users, with the Asia-Pacific country experiencing the largest growth. Facebook’s mobile users also grew by 51 percent in the above year and mobile ads are poised to account for more than half of the friendly media giant’s advertising dollars. With prior Google executive Gary Briggs recently named the partnership’s first CMO and by acquiring companies like Instagram, Facebook’s progress is likely to continue for years to advance.
Google (#2, +34%): Due to evolutionary changes to its core offerings (Search, Android, and Gmail) and novel innovations like Google Glass and its self-driving car, Google’s thunderbolt value increased by 34 percent – fabrication it this year’s #2 grade and the second top rising grade after Facebook. By continuing to excite beyond search and by placing swollen bets on innovation, Google will pack close the way its consumers live and behave worldwide – and grow the value of its brand in the projection.
Prada (#72, +30%): The iconic Italian effeminacy fashion brand emerged as Interbrand’s third top riser this year with a stigma value increase of 30 percent-candid behind top-rising technology brands Facebook and Google. Prada’s become greater in brand value reflects the organized existence’s ability to strike a concordant (and profitable) balance between honoring its Italian estate and producing innovative and cutting-border designs. By effectively intertwining its digital and natural touchpoints and with the Prada Foundation’s assume of the art world, Prada has been good to engage with its customers in besides meaningful ways – and expand its global track in the process.
Apple (#1, +28%): Despite having its repute tarnished by patent spats with Samsung and the Foxconn labor conditions scandal, the Apple brand proved to exist resilient and emerged as not simply the leader in this year’s Best Global Brands make known, but also a top riser. In adding to being resilient, Apple is too prescient – continually anticipating what consumers behest want next. To maintain its #1 spot over the next year, Apple bequeath have to slow rival Samsung’s moment in the mobile market and at no time lose sight of what it does most expedient. see the various meanings of good: “Think different.”
Amazon (#19, +27%): With a thunderbolt value increase of 27 percent, Amazon is a be eminent riser in this year’s Best Global Brands account. The e-commerce innovator continues to differentiate itself from rivals through . taking on initiatives such as Amazon Appstore, which provides a comprehensive mobile experience since Google Android devices. Amazon has in addition expanded into new businesses such in the same proportion that TV-set-top boxes, original programming, 3-D smartphones, the Kindle stripe of e-book readers, and identical-day grocery delivery service. Such initiatives, whether or not successful, could mean Amazon will dally an even greater and more holistic role in its consumers’ events to come retail experiences.
Technology dominates as the most valuable sector overall, with a combined lightning-flash value USD $443.154 billion
Out of this year’s zenith 10 brands, seven hail from the tech sector. Furthermore, four tech brands shape up this year’s top five insurrection brands: Facebook (#52, +43%), Google (#2, +34%), Apple (#1, +28%), and Amazon, (#19, +27%). Tech brands remain to dominate Interbrand’s Best Global Brands make known – underscoring the fundamental and above all value role they play in consumers’ lives. Due to its intrusting to product innovation and its weighty marketing spend, Samsung (#8, +20%) has surpassed Apple in smartphone sales and appears to exist leading the tech sector in articles of agreement of connectivity and home automation. Samsung, what one. had one of the strongest increases of unqualified brand value this year, continually anticipates the sort of consumers will desire next. Despite the vivid performance of many brands in this sector, a amount to of tech and consumer electronic brands did not ascend, or even earn a position, on this year’s ranking. Most notably, unit-time category leaders, Yahoo! and Blackberry barbarous off this year’s ranking entirely, season Nokia (#57, -65%) experienced the largest fail in brand value in the account of Best Global Brands. Nintendo (#67, -14%), and Dell (#61, -10%) likewise experienced a decline in brand rate highly. In the fast-changing world of sensitive, digital, and social media, these brands bear struggled to articulate their respective attributes and deliver meaningful and seamless experiences across whole platforms and touchpoints.
Luxury brands stay vivid
Despite the fact that China’s GDP progress has slowed, luxury brands performed truly in this year’s Best Global Brands ranking. Seven of this year’s 100 most valuable brands hail from the delight sector, and each increased its mark value by five percent or besides. The top luxury brands of 2013 embody: Louis Vuitton (#17, +6%), Gucci (#38, +7%), Hermes (#54, +23%), Cartier (#60, +26%), Prada (#72, +30%), Tiffany & Co. (#75, +5%), and Burberry (#77, +20%). Key drivers of increase for the luxury sector are suitable due to a renewed sense of consumer intrepidity, increased store openings –particularly in the US and China – because well as the brands’ strong focus on linking the brick-and-cement and digital brand experiences each has to endeavor.
Financial Services: Is consumer confidence attached the rise?
Eight of the 11 fiscal services brands in this year’s Best Global Brands ranking experienced an uptick in brand value. American Express leads the universal aspect at #23 and increased its stigma value by 12 percent. The other head risers in the financial services sector contain HSBC (#32, +7%), Goldman Sachs (#44, +12%), Citi (#48, +5%), AXA (#59, +5%), Allianz (#63, +8%), Visa (#74, +11%) and MasterCard (#97, +8%). And while many brands’ external messaging reflect a main goal of “rebuilding trust,” studies settle that the industry, as a uninjured, may already be well on its mode. As of May 2013, the Chicago Booth/Kellogg School Financial Trust Index ground Americans’ trust in the financial services sector had risen 13 percent from the time of 2012. Still, some financial services brands like Morgan Stanley (#71, -21%) go on to struggle. In order to stay strengthening relationships with key constituencies, leaders of pecuniary services brands must focus on clearly identifying their competitive advantages while ensuring transparency and consistence in their operations and interactions with stakeholders.
Automotive: Nine automotive brands actual feeling double-digit growth
14 of the summit 100 most valuable global brands signal from the automotive sector, including Toyota (#10, +17%), Mercedes-Benz (#11, +6%), BMW (#12, +10%), Honda (#20, +7%), Volkswagen (#34, +20%), Ford (#42, +15%), Hyundai (#43, +20%), Audi (#51, +8%), Porsche (#64, +26%), Nissan (#65, +25%), Kia (#83, +15%), Chevrolet (#89, NEW), Harley-Davidson (#96, +10%), and Ferrari (#98, +6%). Of these 14 automotive brands, nine practised double-digit percentage increases in stipulations of brand value. The auto assiduity has been on a steady route to recovery after experiencing production setbacks to be paid to two natural disasters, both of that led to severe shortages of vehicles and mind. Nonetheless, US car sales jumped by more than 13 percent in 2012, the fastest growing rate in more than two decades. For the favor consecutive year, Toyota is the highest part ranking brand within the automotive sector. The Japanese automaker, a combustible matter economy leader, also topped Interbrand’s 2013 Best Global Green Brands ranking and continues to establish strength in driving customers to dealerships. While Toyota suffered a number of setbacks this year (including a boycott in China and its largest unwedded recall ever), it quickly recovered and went on to reclaim its global sales primacy position-a testament to the automaker’s resilience, predominance position, and enduring appeal. Other automotive brands that accomplished strong growth in terms of reproach. value were Porsche and Nissan. Porsche increased its kind value by 26 percent and Nissan increased its grade value by 25 percent. As previously noted, US automaker, Chevrolet, earned a thesis on the Best Global Brands ranking conducive to the first time.
Best Global Brands 2013 Website
Detailed quality profiles, thought leadership articles, interactive charts, and interviews with brand leaders from around the cosmos are available at bestglobalbrands.com.
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