Today on the show I have guest Liz Goodgold. If you have a small group and are looking for big takeaways, you’re gonna love today’s program. Liz is not only shares key concepts of branding, but she’s talking about how to start applying and playing with these principles immediately. She’s revealing some of her best branding secrets.
Highlights from our chat:
Discuss how to identify your brand DNA so you project this image throughout all communication
Talk about how to create a “7-Second Hook” to introduce yourself so that you can spark interest in your business from the get-go. (Say goodbye to the 30-second elevator speech!)
Talk about how to project a consistent visual brand that allows customers and colleagues to recognize them in an instant!
Discuss ways to develop a proprietary brand vocabulary communication which differentiates you from competitor
About Liz Goodgold
Liz Goodgold is a branding guru, speaker, author, coach, and consultant.
This fiery redhead is the author of 3 books: How to Speak Gooder, Red Fire Branding, and DUH! Marketing. She is a monthly contributor to the Dubai-based Brand Knew magazine, San Diego North County Woman, and was also the branding columnist for Entrepreneur magazine reaching over 1.1 million readers each month. You can also see her on the TV series Hollywood Scandals dishing the dirt on celebrity brands.
Liz has worked for such major clients as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. You can reach her at 858-550-7000 Redfirebranding.com
The post Personal Branding Secrets Revealed: How to Brand Out, Stand Out, and Cash In on Your Biz (Episode #41) appeared first on Today's Innovative Woman Magazine.