No setup for the weekly Hospitality Marketing Link Digest this week, folks, this one a round-up of 5 fast, fantastic hotel marketing posts. Enjoy:
Tnooz says that desktop travel bookings are heading for a rapid drop with mobile becoming booking the mainstay. Um… yep. We’ve talked about that a lot around here over the last year — for example, check out these past posts:
It’s Time You Take Mobile Seriously. Here’s Why.
Mobile Marketing Matters for Hotels in 2015
Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It
You Won’t Believe How Many Guests Use Mobile to Make a Booking Decision
While we’re on the topic of mobile, Skift highlights the travel habits of Millennials and notes older millennials outpace all others in mobile booking. Interesting.
A recent post here on the blog asked, “Are Hotel Brands Doomed?”
Finally, don’t miss these 5 fantastic hospitality marketing and distribution dispatches, the top travel posts for May. Good stuff, well worth your time.
Want more to get you through the rest of this weekend and the week ahead? Be sure to check out these “5 Quick But Cool Travel Marketing Posts,” another set of “5 Amazing Mobile Hotel Marketing Stories,” and these “8 Exceptional Hospitality Marketing Posts from the Past Week: Hospitality Marketing Link Digest,” from our hospitality marketing link digests (part of the ongoing E-commerce Link Digest series).
And if you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:
(And, yes… you can hire me to speak at your next event, too).
Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:
10 Key Posts about Millennials and Mobile: E-commerce Link Digest
The Secrets Behind “It’s All E-commerce” for 2014
Should Marketers Really Trust Google in 2014?
The Zen of Digital Marketing Strategy
7 Steps to E-Commerce Heaven
Today and Tomorrow: Mobile and The Changing Customer Journey
Mobile Makes E-commerce Even More “Frictionless”
Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56
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