One of the biggest worries for those who are on Twitter is gaining a larger following. For companies, followers are an intricate part of their SEO efforts and it is vital that they have as many as possible in order to get better search engine rankings. One issue is figuring out how to get more followers when every effort seems to be exhausted. If this sounds like you, before you get frustrated, there are some easy things you can do that will help you build a better following for your company’s Twitter account. Some of these things you may not even have considered before and they may be small but the difference they make will astound you! Below are just three ways that you can get more followers without having to work very hard at it.
A Picture Paints a Thousand Words
Yes, that is a total cliché but when it comes to social media it is a valid point. Your profile picture is the first thing that a potential follower will see and it needs to be associated with your company in some way. One reason why this is so vital is because accounts that deal in spamming their followers or that are not based on legitimate companies tend to not have a profile photo. For companies that are new on Twitter, this is even more important as your account will already be in question because of the lack of followers it already has. It is possible to buy followers as this website will illustrate, but at when it comes down to it, you need real people who will retweet you and who will interact with your Twitter account.
Don’t Forget About the Bio
Another way for potential followers to learn more about your company and to be reassured that you’re legitimate is to offer a company bio. It is vital that you have one if you intend on making an impact on the “Twitterverse”. When you follow a person, the first thing they will do is go to your profile page to read this bio. If it is not there or if it is not written properly, you can assume that the person will not follow you back. In extreme circumstances, they may even block you from following them as they may be afraid of your legitimacy. If you get too many blocks, Twitter may step in so you have to be very careful. Writing a great bio shouldn’t be that hard but you can only use one hundred and forty characters so you also have to be succinct.
About Your “About” Page
Since your bio can only be so long, you have to more to make your company interesting and to get people to want to follow you. You can create a custom page that allows you to link to Twitter via a third party website. This not only lets you promote your brand, but it also allows you to offer more information to your potential followers. When someone wants to learn more about you, they simply click the link and they are taken to your custom “About” page. Just make sure that the link isn’t the only thing on the page as it won’t get clicked unless you give a call to action.
Sometimes it is not the quality of the tweets that keeps people from following you. It could be that they are not sure of your legitimacy and once you show you’re on the up and up, you’ll gain more followers on a daily basis.
Author Bio – James Ritchie has been helping new Twitter users to have a better experience on the site for three years.