Will you be all smiles when you implement a PR campaign?
Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among small business owners. In this blog post, we will identify 4 reasons that your small business should adopt a positive mindset towards public relations while developing a campaign of your own.
According to PRSA, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Our definition is similar, as we believe public relations to be the building of relationships and personas that aid in the general growth and awareness of a business or brand.
With these ideas in mind, we introduce the 4 reasons you and your small business should begin utilizing public relations tools and campaigns for positive growth.
They are:
1. Public relations make your small business into a BIG business: Public relations is about engaging potential clients and target demographics. By securing media coverage through various outlets, you are also securing heightened visibility among fans, thus leading them to adopt the mindset that you are indeed an established and well-respected business with a big reputation in the community.
2. It’s time to spread the word: Establishing yourself as a reputable small business can be challenging on your own. Public relations plans set out to do exactly what you need: spread the word about your company. As you continue to be an active presence by staying true to a planned public relations campaign, you will surely increase brand recognition and company visibility. Your product, brand or service may be exceptional, but without a noticeable effort to spread the word, that terrific product will go wasted.
3. Stand out: Whether you are a small business or a large corporation, you will have dozens of competitors, each vying for the attention of your target demographic. What will separate you from those competitors will be a well thought out and seamlessly executed public relations campaign. Take advantage of the tools that your competitors may not be using and be proactive about shaping your public persona.
4. It’s Free: Unlike paid advertising, public relations coverage comes at no cost to small business owners or brand managers who do the work themselves. This makes public relations the most versatile and cost effective marketing practice around; it goes to prove that the value of a well thought out public relations campaign is immeasurable.
These 4 reasons are what you should take into consideration when deciding whether or not to implement a quality public relations campaign into your small business’ marketing strategy. If you or anyone you know is looking to grow their business or brand with an affordable public relations team, we urge you to contact Three Girls Media Inc., today.
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: Grienaur
The post Brand Awareness – 4 Reasons Why you NEED Public Relations appeared first on Three Girls Media.