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05/13/16: YouTube expands on partnership with NFL; Activision Blizzard to launch eSports content on Facebook; Awesomenes...
via cynopsis

CYNOPSISDIGITAL 05.13.16 Good morning. It’s Friday May 13, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Revenue Share Model: A partnership between a publisher and an ad provider in which profits from ad-serving...
Chief Marketing Officer Advisory Board
via legalexecutiveinstitute

These are the members of Thomson Reuters’ Chief Marketing Officer Advisory Board: Jeff Berardi Jeff Berardi is the Chief Marketing Officer for the global law firm K&L Gates, a role he has held since 2006. As CMO, Jeff leads marketing and business...
The Future of Content Marketing: 46 Experts Share Their 2017 Predictions
via b2cmarketinginsider

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...
Interview: Tom Kalinske at the New York Toy Fair
via seganerds

For many SEGA fans, Tom Kalinske is considered to be one of the greatest presidents in SEGA’s history. He helped bring SEGA to the forefront of the video game industry and gave Nintendo a run for their money with the SEGA Genesis. Before SEGA, Kalinske...
Coca-Cola, Heineken and P&G share their secrets to creating effective marketing
via marketingweek

What makes a marketing campaign effective? Warc has tried to work it out by analysing more than 2,000 winners of 79 different effectiveness and strategy competitions, assigning points based on the prizes won and weighted by how rigorous and prestigious...

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Best Marketing Advertising Agency Chicago - Plan B Advertising

Best Marketing Advertising Agency Chicago. Results-driven creative agency specializing in marketing disciplines such as Branding, CRM, Social Media, Web Dev
Automotive Data CRM Marketing - Customer Journey - Plan B Advertising

Radically Sharper Targeted marketing with data. CRM fueled by exceptional data management & passionate creative. Automotive Data CRM Marketing / Advertising

April, 2012 | Plan B

On Monday, Facebook announced it was acquiring mobile photo application Instagram for $1 billion. You read that right. $1 billion. Facebook’s interest in Instagram isn’t too surprising. After all, Fac...