Thinkwithgoogle.com

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

(cross-posted from the Official Google Blog) Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing...

Before we begin: Click here to download the worksheet and watch a video walkthrough of this exercise. In this post, I’m going to take you through a marketing goal setting process that you can use to double your leads and sales over the next 12 months...

As more people go online to research, compare, and shop, brands have evolved the way they launch new products. While this impacts nearly every field, we took a microscope to the video game industry with a new research paper “Understanding the Modern...

The Google Trends tool tracks the search volumes of Internet users for any particular topic. Among queries for automakers in 2013, there were several top trenders that had no correlation to sales, while others equated directly to the impact on automobile...