We’re going mobile in this week’s digital marketing news update.
Marketing trends: Multicultural Mainstream
The U.S. market is rapidly becoming more diverse. Non-Hispanic whites will be a minority by 2044. Smart brands and marketers are making changes now to their strategies based on data, including fast food chains, retail spaces, the auto industry and major sports leagues.
Client takeaway: Brands need to understand key demographics and behaviors to remain relevant in the coming years.
Suggested implementation: Never stop knowing your audience and their social media habits. Create a campaign targeting your second largest demographic.
Mobile marketing: 5 Mobile Commerce Stats to Improve Your Strategy [Infographic]
“Mobile first” is now, and consumer expectations are higher than ever. Consumers are seeking a seamless experience between your site, their device, social media and in-store activities. Brands that deliver will succeed. Get the latest stats from our mobile usage infographic to inform your strategy.
Client takeaway: Stop thinking in silos. Are you providing your customers with the best omni-channel experience?
Suggested implementation: Test investing in paid social ads since mobile users spend so much time on social.
Mobile SEO: 9 Things You Need to Know About Google’s Mobile Update
April 21 is at the forefront of every SEO mind. Why? It’s when Google is releasing their big mobile algorithm, in which mobile-friendly sites will see an increase in their mobile rankings. This mobile update is bigger than past algos Panda, Penguin and Hummingbird — big enough to be nicknamed “mobilepocalyse, mobilegeddon.” Take a deep dive with Moz as they speculate on the upcoming changes.
Client takeaway: Every website will be impacted. Make sure your site loads fast with a responsive design.
Suggested implementation: Even if your site passes Google’s mobile-friendly test, you need to continue to refine your mobile experience. Focus first on improving speed.
Social media: Twitter Adds Quote Function to Mobile Apps
Twitter revamped its “Quote Tweet” button. This latest feature allows for much more engaging conversations between brands and their followers. The button embeds the original tweet without taking up characters for commentary and nixes the need to “View Conversation.” Available on mobile apps and desktop, there are plans for Twitter’s API to support the feature so third-party apps, like TweetDeck, can use it too.
Client takeaway: Achieve the next level of openness on Twitter by utilizing the new feature.
Suggested implementation: Respond to followers in a positive way at least once day.
Social media: 5 Ways Brands Can Use Instagram’s New Post Notifications
The perks of Instagram keep getting better and better for brands. Recently the platform launched carousel ads. Now Instagram released a few new features, including a Color tool and Fade tool. What marketers are excited for, though, is the Post Notifications feature. It alerts users when their favorite accounts post an update and links them directly to the new image.
Client takeaway: Engagement opportunities and challenges appear with each social platform update. Take advantage of this opportunity.
Suggested implementation: Apply at least two out of the five suggestions from Simply Measured.
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