2013-10-25



VIVID is thrilled to announce that D’Oré has chosen us as their PR Agency!

D’Oré, the multi-brand fashion house that is home to some of the world’s top luxury fashion brands such as Emilio Pucci, Escada, Cavalli, Armani Collezione, Rupert Sanderson, Elie Tahari and Herve Leger amongst others, has introduced a whole new shopping experience to the Southern African luxury consumer – one that competes every bit on the world stage, whether its London, New York or Paris. In line with some of some of the most renowned multi-brand stores in the world, D’Oré not only offers a personalised shopping experience like no other, but also a world of up to the minute fashion collections. D’Oré is designed for the  woman that’s dynamic and confident yet understands understated elegance… A woman with influence and direction, a woman who has a global outlook.

With its brand new Loyalty Programme, D’Oré further hopes to give its loyal customers only the best in personalized service with exclusive value-added services such as complimentary alterations and delivery, and exclusive previews to new collections will add to its already service focused store environment.

Meaning “gold” in French, the inaugural boutique store in Sandton City has a fashion heritage of over 40 years. Originally established in 1973 as a specialist bridal boutique, D’Oré has since grown to become a lavish fashion shopping destination for the discerning woman, boasting a range of international designer collections in a sumptuous environment with unmatched service.

On 23 May 2013, D’Oré Sandton City was relaunched after a major rebrand under its new ownership, and unveiled its modern, elegant new look to the public. Designed by acclaimed interior and architectural designers, Stephen Rich and Sean Godfrey, the D’Oré flagship store is as tasteful and luxurious as the garments and accessories it houses.



Owned by Vanessa Gounden, one of South Africa’s leading female entrepreneurs and the CEO of The HolGoun Group, the reputation and renewed fashion forward focus of D’Oré can be attributed to Gounden’s global influence and passion for the world of fashion. With business interests spanning across Africa, Europe and Asia, Vanessa is using D’Oré as a platform to diversify and fulfill a life-long dream: to establish a respected, international multi-brand fashion house associated with luxury, exclusiveness, sophistication and elegance. And Gounden has big plans for D’Oré; with a number of additional stores in the pipeline, D’Oré hopes to soon be available in a host of key Southern and West African cities.

Vanessa Gounden also has her own luxury fashion label called “Vanessa G London”, which she successfully launched in London in 2011, and which is aimed at the contemporary woman of today, reflecting her own sensibility and appreciation of art. Gounden states: “Fashion for me is not a once-off statement.  One must understand one’s body and focus on what enhances you as a person. Be fashionable but don’t lose your identity to fashion.”

D’Oré is undoubtedly the new standard in luxury boutique shopping in Southern Africa, continuing to appeal to women who appreciate timeless elegance and style. D’Oré offers the ultimate in women’s fashion, featuring a range of pret-a-porter and couture clothing including ball gowns, evening wear, daywear, cocktail dresses and corporate wear. In addition, D’Oré has an accessories range to suit all outfits for any occasion.

Personal shopping consultants, stylists and expert on-site tailors guarantee a unique shopping experience, which won’t soon be forgotten. In placing absolute quality over quantity, D’Oré is proud to service a selected clientele who wish to express themselves through some of the world’s foremost names in fashion. A “must-see” shopping experience, visit D’Oré Sandton City and experience luxury shopping at its finest!

Brands available at D’Oré include Amishi, Armani Collezione, Basler, Cavalli, Elie Tahari, Elle Macpherson Intimates, Emilio Pucci, John Richmond, Jovani, Escada, Herve Leger, Kathy Hilton, Laurèl, Le Mystère, Marc Cain, Pinko, Preen by Thornton Bregazzi, Roberto Quaglia, Rupert Sanderson, Tarik Ediz, Vanessa G London and Zuhair Murad

For further information about D’Oré, visit www.dorefashion.co.za, phone (011) 783-7316 or visit their Sandton City store at U73, Sandton City, Sandton Drive, Johannesburg.

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