[itvt] is pleased to announce the schedule of sessions for the ninth annual TV of Tomorrow Show (June 23rd-24th at the Golden Gate Club in the Presidio of San Francisco).
Tickets to TVOT 2015 (priced at $1,275) are still available for purchase HERE.
We will be announcing more details about a number of TVOT 2015 panels and presentations in an upcoming issue of the [itvt] newsletter.
**Also: Stay tuned for announcements about Master Classes from Adobe, EPAM, Experian and TubeMogul!
SCHEDULE OF EVENTS FOR TUESDAY, JUNE 23RD
8:00-9:00AM
Hawthorn Room
Registration, Breakfast, Schmoozing and Networking
9:00-9:10AM
Ventana Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]
9:10-9:30AM
Ventana Room
Opening Presentation
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Presenters include:
Pete Thompson, SVP and Head of Product Area Mediaroom, Ericsson
9:30-10:30AM
Ventana Room
The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?
As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out. Panelists include:
Colin Dixon, Principal Analyst, nScreenMedia
Erik Schwartz, Head of Product--Live, BitTorrent
Seth Shapiro, Governor, Interactive Media, Television Academy
Hardie Tankersley, SVP of Innovation, Fox Broadcasting
Jeremy Toeman, VP of Products, CNET
David B. Williams, Chief Content and Technology Strategist, Endemol USA
Alan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator)
9:30-10:00AM
Prince Room
Keynote Presentation by Sanjay Macwan, CTO of NBCUniversal Media Labs
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter.
10:00-10:30AM
Prince Room
TV and the Internet of Things
As Internet-of-Things (IoT) technology finds its way into the home, a number of key players in the advanced-TV industry--including cable operators, set-top middleware providers, smart remote developers, and others--are finding themselves ideally positioned to take advantage of this phenomenon. This session will outline the role that TV and its technology infrastructure can play as the Smart Home becomes a reality; identify the opportunities that the IoT presents to companies in the advanced-TV space; and examine the ways in which those companies are refocusing and retooling in order to seize those opportunities. Panelists include:
Sean Besser, Head of Platform, Peel
Susan Crouse, Director of Product Management, Alticast
Additional Speakers TBA
9:30-9:45AM
Cypress Room
INSIGHTS TRACK: Beyond the Hype: Insights from the Frontline of TV
Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:
Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates
Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates
9:45-10:30AM
Cypress Room
INSIGHTS TRACK: Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation
We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:
Sharalyn Orr, Executive Director, Magid Generational Strategies
10:30-10:40AM
Schmoozing and Networking Break
10:40-11:10AM
Ventana Room
Keynote Fireside with Roger Lynch, CEO of Sling TV
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter.
11:10-11:40AM
Ventana Room
Keynote Presentation by Albie Hecht, General Manager, HLN
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter.
11:40AM-12:40PM
Ventana Room
Live Social Broadcasting: A New Kind of Television?
Over the past few months, there has been an explosion of activity in the live social broadcasting space. Already, we are seeing the emergence of Periscope stars, such as Amanda Oleander, who has received over 16 million "hearts" on the platform and has been hailed by the Daily Mail as "the new Kim Kardashian." In addition, traditional TV programs have been using the medium to extend their reach with behind-the-scenes live-streams. At the same time, though, many in the industry are concerned that the increasing popularity of live broadcasting platforms will result in widespread piracy of TV content.
This session will attempt to understand the significance of live social broadcasting, identify the likely trajectory of this phenomenon, and debate the opportunities and challenges that it presents to the TV industry. Issues to be addressed include the new kinds of talent, new programming formats and new interactive and social user experiences to which it is giving rise; the ways in which it can be monetized; its potential to enhance and expand the reach of traditional TV programming; its implications for news reporting; how to address the copyright issues it raises; and more. Panelists include:
Scott Budman, Business and Technology Reporter, NBC News (Moderator)
Jimmy Chamberlin, CEO, LiveOne
Ari Evans, CEO, Maestro
Amanda Oleander, Periscope Star
Erik Schwartz, Head of Product--Live, BitTorrent
Sharan Sklar, Director of Business Development, Independent Television Service/OVEE
11:40AM-12:40PM
Prince Room
Advanced-TV Advertising in the Political Arena
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Panelists include:
Michael Beach, Co-Founder, Targeted Victory
RichardBell, Director of Media Optimization, BlueLabs
Peter Bouchard, Director of Media, Civis Analytics
Carol Davidsen, VP of Political Technology, Rentrak (Moderator)
Scott Tranter, Partner, 0ptimus
11:40AM-11:55PM
Cypress Room
INSIGHTS TRACK: Case Study: Smart Broadcast, Emerging Opportunity
Until recently, local broadcasters were not able to fully leverage opportunities enabled by connected TV. In this session, Sorenson Media will present research findings about "Smart Broadcast," the fusing of broadcast and digital capabilities enabled by connected TV's, and explain how it can be applied to benefit local broadcasters, advertisers and, most importantly, consumers. Presenter:
Matt Timothy, Chief Commercial Officer, Sorenson Media
11:55AM-12:40PM
Cypress Room
INSIGHTS TRACK: Connecting the Dots with Connected TV: Consumers, Data, Insights and Success
As more televisions and viewing devices are connected to the Internet, more digital capabilities and usage data are introduced to the ecosystem. This panel will discuss consumer behaviors on connected TV's, and the implications of the newly unleashed wealth of behavioral data for programming, marketing and advertising decision-makers. Panelists include:
Farhad Massoudi, CEO, adRise
Jodie McAfee, General Manager, AdHub, Samsung
Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates (Moderator)
Matt Timothy, Chief Commercial Officer, Sorenson Media
Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media (GroupM)
12:40-1:35PM
Working Lunch
We will be offering Master Classes during the lunch break. More details about the Master Classes will be announced in upcoming issues of the [itvt] newsletter.
1:35-2:30PM
Ventana Room
Live Sports Beyond TV
As live sportscasting expands beyond its traditional TV home, this session will assess the lessons learned from deployments on new platforms to date, and debate what those deployments can tell us about the future of the medium. As well as attempting to identify the new platforms on which live sportscasts will be deployed going forward, panelists will predict the impact that those platforms will have on both the user experience and the monetization of live sports. Topics to be addressed include the role Facebook, YouTube, Snapchat and other social-media platforms will play in the future of live sports; the potential of virtual reality; the impact of new, live personal-broadcasting platforms such as Periscope and Meerkat; the emergence of interactive audio technologies that seek to enhance the online sports-viewing experience; and more. Panelists include:
Dave Alloway, Director of Customer Experience, Neulion
CliftonDawson, CEO, Greenlight VR/Former NFL Running Back
Scott Gutterman, VP of Digital Products and Operations, PGA Tour
Shaun Koiner, Chief Product Officer, Perform Media
Peter Scott, VP of Emerging Media, Turner Sports (Moderator)
Speaker from Dolby Laboratories TBA
1:35-2:30PM
Prince Room
Discovering, Managing and Monetizing Social-Video Talent
This session will explore the process of discovering, managing, marketing and monetizing social-video talent (including both on-screen and behind-the-camera talent), at a time when there seems to be a fair amount of evidence that such talent has more influence on Millennials and Plurals than do established celebrities (a recent study, for example, found that 13- to 34-year-olds are more likely to be influenced to make purchases by YouTube stars/creators than by traditional TV and movie stars).
Topics to be discussed include: new platforms for sourcing social-video talent; the ways in which social-video celebrity is fundamentally different from the traditional concept of celebrity; the evolving relationship between social-video stars and creators and their audience; the kinds of deals that social-video stars and creators are signing in order to capitalize on their success, and how those deals are structured; how emerging social-video platforms are fostering creator communities; and how the job of the talent manager is being reinvented for a new era. Panelists include:
Byron Ashley, Senior Talent Manager, Big Frame
Nathan Sedlander, President, StarMaker Interactive
Warren Shaeffer, Co-Founder, Vidme
Jody Simon, Partner/Entertainment Department Production Practice Chair, Fox Rothschild
Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
Ingrid Vining, Head of Community, Tongal
1:35-2:15PM
Cypress Room
INSIGHTS TRACK: The Research POV on OTT
With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades? Panelists include:
Rob Aksman, Chief Experience Officer, BrightLine
Jane Clarke, CEO and Managing Director, CIMM
Michael Hawkey, General Manager, Sling Media
Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network
2:15-2:30PM
Cypress Room
INSIGHTS TRACK: Case Study: Viewing Insights from Road Warriors
TV and how we consume it are changing everywhere. In this session, Sonifi Solutions will share content and technology trends before, during, and after travel--across platforms. Insights include tracking everything from Millennials to laggards and how media behavior and trends in the home influence other environments.
Diane Clarkson, Senior Director of Market Insight, Sonifi Solutions
2:30-3:25PM
Ventana Room
Technology Leaders on the Innovations that Will Shape the TV of Tomorrow
This session--which brings together thought leaders and decision makers from technology providers at the forefront of developing the infrastructure that will power the TV of Tomorrow--will attempt to identify the technologies that will have the largest impact on the television and video spaces going forward, as well as the precise nature of that impact. Special attention will be given to identifying technologies whose potential has hitherto been overlooked or underestimated, as well as to deciding which technologies are currently being overhyped in the media. In dialog with the audience, panelists will also outline possible strategies for broadcasters, MVPD's, advertisers and other industry players looking to implement the technological innovations that will shape the future of the industry. Panelists include:
Craig Barberich, Global Head of Media Solutions, Zuora
Seth Haberman, CEO, Visible World (Moderator)
Mark Hydar, Head of Dev/Ops, Ericsson
Ralf Jacob, CRO, Verizon Digital Media Services
Gary Lauder, Managing Director, Lauder Partners/Chairman, ActiveVideo
Marcus Liassides, President and CEO, Sorenson Media
Steve Reynolds, CTO, Imagine Communications
Kaltura executive TBA
2:30-3:25PM
Prince Room
New Marketing Strategies for a Changing TV World
This session will explore the influence on marketing practices of a range of new developments that are affecting the television and video space, including emerging social media platforms, Big Data and analytics, changing audience demographics, cultural shifts, and more. Panelists will attempt to identify which of these developments will likely have the greatest impact, and will examine recent innovations both in how television and video are used as marketing platforms, and in how programming and the viewing experience in general are marketed to consumers. They will also debate whether traditional notions of marketing are adequate for today's rapidly evolving TV and video space, or need to be fundamentally re-thought. Panelists include:
Scott Goodson, Chairman, Strawberryfrog
Lung Huang, VP of Global Partnerships, 84.51 Degrees
Al Lieberman, Professor of Business, Stern School of Business, NYU (Moderator)
Danielle Mullin, VP of Marketing, ABC Family
Linda Ong, President, Truthco
Vivian Rosenthal, CEO, Snaps
2:30-3:10PM
Cypress Room
INSIGHTS TRACK: Content Development: Finding Hits in the Evolving Viewing Landscape
How do you decide what content to greenlight in today's challenging video environment? As content is increasingly consumed in time-shifted modes and on different devices, shouldn't the way we develop and test shows evolve in step? This session will present a robust discussion about the future of program evaluation, new metrics in the process, shifts in tastes among generations, the importance of digital, and more. Panelists include:
Sumithra (Sumi) Barry, SVP of Consumer and Market Intelligence, NBC Entertainment
Thomas Grayman, Senior Director of Brand and Consumer Research, Spike TV
Jack MacKenzie, President, Magid Generational Strategies (Moderator)
Chip Walters, VP of Research, The CW Network
David B. Williams, Chief Content and Technology Strategist, Endemol USA
3:10-3:25PM
Cypress Room
INSIGHTS TRACK: Case Study: The Impact of Compelling Content on Ad Receptivity
A&E Networks will share dramatic insights from primary research that quantifies the influence of how much viewers like a show on key measure of advertising effectiveness. Presenter:
Mariel Estrada, Senior Director, Ad Sales Strategic Insights, A+E Networks
3:25-4:20PM
Ventana Room
TV Everywhere: Maintaining the Momentum
With TV Everywhere now fully in field (or pretty close), it seems clear that it is a strong success. TVE is seeing rapid increases in usage and, according to at least one recent research study, is a strong driver of consumer satisfaction for both networks and operators.
This session will update where TVE is now, and take a look at how it can advance to the benefit of viewers and ecosystem companies. Panelists will explore TVE learnings, challenges and surprises from the field, covering such areas as distribution, authentication, usage, user experience, technology infrastructure, measurement, and standards. They will also examine how TVE marketing and advertising are helping drive business objectives for TV industry firms--and, finally, will attempt to predict, where TVE is going, how we get there from here, and what still needs to be done. Panelists include:
Jeff Allen, VP of Business and Corporate Development, Clearleap
Lieh Ching, Head of Professional Services, Accedo
Kelash Kumar, Director of Product Management, Adobe Primetime
Bill Niemeyer, Senior Analyst, nScreenMedia (Moderator)
Dewey Reid, VP/Executive Creative Director, CNN
Emil Rensing, Chief Digital Officer, EPIX
3:25-4:20PM
Prince Room
Connected TV: Powering a New Television User Experience
This session will explore the new kinds of content offerings and user experiences that are made possible by smart/connected TV--and identify best practices for presenting these offerings and experiences to the viewer. Questions to be answered include: What kinds of content and content packages are proving popular on smart/connected TV and why? Is there a fundamental difference between the kinds of content popular on connected-TV platforms and the kinds consumed on MVPD services? What makes for an effective app/channel store? What kinds of app designs are proving most popular? What are the prospects for services that enhance programming on the smart TV, whether through the incorporation of automatic content recognition (ACR) technology or through delivery of content and data via the device's IP connection? And what new user experiences will be enabled by new operating systems and other smart/connected-TV technologies coming down the pike? Panelists include:
James Albrecht, Head of Product, Smart TV, Samsung
Chris Cha, Senior Manager, webOS, LG Electronics
Kirby Grines, Co-Founder/VP of Business Development, Float Left Interactive
Ed Lee, VP of Content Acquisition, Roku
Rebecca Rusk, Chief Experience Officer, BexUX (Moderator)
Evan Young, GM of Content, Applications and Advertising, TiVo
3:25-4:10PM
Cypress Room
INSIGHTS TRACK: Measuring the TV of Tomorrow--Advertisers Hold Forth: A Special Panel Hosted by the Advertising Research Foundation (ARF)
Major trends carry major consequences, so what does the changing landscape of TV mean for advertisers? What research and measurement demands will satisfy brands and deliver the level of confidence necessary to justify sustained investment in different media? Hear the concerns, enthusiasms and needs of major advertisers as they weigh the options and challenges before them. Panelists include:
Esther Burke, Consumer Insights Manager, Microsoft
Greg Durkin, SVP of Marketing Analytics, Warner Brothers Theatrical
Ashish Joshi, Senior Director of Global Data and Analytic Insights, Clorox
Charles Kennedy, Chief Research Innovation Officer, Advertising Research Foundation (Moderator)
4:10-5:00PM
Cypress Room
INSIGHTS TRACK: Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers
As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first "Digital Natives," Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled! Moderator:
Sharalyn Orr, Executive Director, Magid Generational Strategies
5:00-5:40PM
Cypress Room
INSIGHTS TRACK: The View from the Top: What's Keeping Howard Shimmel Up at Night?
Learn what is on the mind of Turner’s Chief Research Officer, Howard Shimmel, in this live, in-depth interview with Magid's Mike Bloxham. From changing viewing behaviors to changing demographics, and from new types of measurement to new viewing platforms, understand the challenges and opportunities from someone on the front line of every aspect of the business at one of the world's major media companies. Participants:
Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates
Howard Shimmel, Chief Research Officer, Turner Broadcasting
5:40-6:20PM
Cypress Room
INSIGHTS TRACK: Insights All-Stars: A Post-Game Wrap-Up
Illustrious industry leaders offer observations and analysis on what they heard throughout the day, discuss the most meaningful insights, and offer their key take-aways and advice. Panelists include:
Sumithra (Sumi) Barry, SVP of Consumer and Market Intelligence, NBC Entertainment
Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates (Moderator)
John Collins, Managing Director of Broadcast and ITV, Media Storm
Charles Kennedy, Chief Research Innovation Officer, Advertising Research Foundation
Howard Shimmel, Chief Research Officer, Turner Broadcasting
4:20-4:30PM
Schmoozing and Networking Break, Sponsored by Breakaway Communications
4:30-5:25PM
Ventana Room
It's Not TV, It's OTT
OTT distribution is no longer trending. At the speed of today's deployments of new OTT products and services, OTT has needed to mature very quickly. And while we are solving the technical and distribution questions relatively quickly, the great unknown remains: The Consumers. What will they buy? What will they use? What will they keep? How will they respond to advertising? And how are they (and we) going to deal with the hundreds of OTT options that will be available within the next 12 months?
In our legacy business model, consumers had to deal with hundreds of channels in a convenient bundle. Now they have to navigate through hundreds of choices, and make a purchase, a viewing and a retention decision about each. And all those viewers represent eyeballs that we need to monetize through new advanced-advertising paradigms.
This session will focus on OTT consumer marketing, usage/tune-in, retention and advertising: in other words, all the things that we know exactly how to do in our legacy business, but we are just learning how to do in the OTT business. Panelists include:
Mike Earle, CEO, aioTV
Rick Howe, The iTV Doctor (Moderator)
Adam Lowy, GM of Interactive and Advanced TV, DISH and Sling TV
Claire McHugh, CEO, Axonista
William Mobley, CEO FreeCast
Paul Stathacopoulos, VP of Strategy and Execution, Rovi
Adam Ware, SVP/Head of Digital Media, Tennis Channel
4:30-5:00PM
Prince Room
Advanced-TV Advertising Fireside
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Participants include:
Dan Bruinsma, SVP, Director/Mobile COE Lead, Starcom MediaVest
Chris Pizzurro, Head of Product, Sales and Marketing, Canoe
5:00-5:25PM
Prince Room
The Story of Television
We will be announcing more details about this session in an upcoming issue of the [itvt] newsletter. Presenter:
Seth Shapiro, Governor, The Television Academy/Principal, New Amsterdam Media
5:25-6:20PM
Ventana Room
Millennials and Plurals I: TV for "Multis"
What does it take to reach young audiences set on discovering programming they can identify with, respond to, move with and use to build collective experiences? Today's Millennial and 18-and-under set, who are coming-of-age in an increasingly mixed ethnic, racial and cultural society, are driving demand for new content and formats.
This session brings together distinguished development and production executives from companies that have emerged over the past few years to meet the entertainment needs of Millennials and Post-Millennials, in order to shed light on how they are redefining TV and video content for this increasingly multi-cultural, multi-interest, and multi-platform audience. Panelists include:
Zadi Diaz, VP of Programming and Development, AwesomenessTV
Marc Ecko, Founder and Chief Branding Officer, Complex
ConnFishburn, Chief Strategy Officer, Zealot Networks
Erin Flood, Director of Content Strategy and Acquisition, Verizon (Moderator)
Kathleen Grace, Chief Creative Officer, New Form Digital
5:25-6:20PM
Prince Room
Monetizing Connected TV: Advertising, Tcommerce and Beyond
This session will explore the latest developments in the monetization of smart/connected-TV platforms, examining the new options that are enabled by IP connectivity, automatic content recognition (ACR), and other technologies. Panelists will share the lessons learned from recent trials and commercial deployments in such areas as interactive advertising, targeting/addressability, data generation, tcommerce, and more. They will also attempt to identify new ways in which connected/smart-TV platforms will be monetized going forward, as well as emerging technologies that will lend themselves to the monetization of connected/smart TV. Panelists include:
Rob Aksman, Chief Experience Officer, BrightLine
Scott Brown, SVP of Engineering and Strategic Relations, Nielsen
Michael Collette, CEO, Cognitive Networks
Mike Fitzsimmons, Chairman and CEO, Delivery Agent
Jonathan Hurd, Director, Altman Vilandrie & Company (Moderator)
Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media (GroupM)
6:20-8:00PM
Hawthorn Room and Beyond
Cocktail Reception, Sponsored by Rentrak
SCHEDULE OF EVENTS FOR WEDNESDAY, JUNE 24TH
8:00-9:00AM
Hawthorn Room
Registration, Breakfast, Schmoozing and Networking
9:00-9:10AM
Ventana Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]
9:10-10:05AM
Ventana Room
Social TV: More than Idle Chatter
This session will explore how social TV is no longer simply about viewers using their second screens to chat about the shows they are watching, but instead is evolving into something much more fundamental to the creation, the marketing, the viewing experience, the measurement and the monetization of television. In the words of industry analyst, Colin Dixon, "social isn't just happening around the TV experience, in some cases it is the experience."
Panelists will highlight recent and ongoing programming projects and emerging technology platforms that illustrate the increasingly close ties between television and the social sphere; and will explore such issues as how social can be used as a programming platform for TV; how fan communities can become collaborators in the promotion of programming; whether, as some have claimed, the social activity around a show is a better measure of its success than its ratings; the new kinds of data that are being generated by social viewing; the impact on the social-TV space of live social broadcasting platforms; the extent to which social TV allows programmers to engage younger viewers; and more. Panelists include:
Malcolm CasSelle, GM of Digital Media, SeaChange International
Nick DeMartino, Principal, Nick DeMartino Consulting (Moderator)
Alexander Mazzara, CEO, Joiz
Craig Palmer, CEO, Wikia
Josh Rickel, VP of Media and Entertainment, Spredfast
Hardie Tankersley, SVP of Innovation, Fox Broadcasting
Eli Uzan, Chairman, Screenz
</ul