THE 2016 edition of the annual Malaysian Media Awards ceremony was held at the Imperial Ballroom, One World Hotel in Bandar Utama on June 2, 2016. Below is the complete Special Awards and GOLD winners' list.
Please follow our print edition on Monday June 6, 2016 for the full pictorial report on the event that honors the creative minds and industry talents.
2016 MALAYSIA MEDIA AWARDS - SPECIAL AWARDS
GRAND PRIX Winner : Universal McCann
Brand : KFC
Advertiser : QSR STORES SDN BHD
Title : How KFC engaged Malaysia's 'skip generation' using programmatic technology
ADVERTISER OF THE YEAR : TELEKOM MALAYSIA BERHAD
AGENCY OF THE YEAR : Universal McCann
List of GOLD winners:
Cat A01 : BEST USE OF TELEVISION / CINEMA SCREEN
Gold Winner : Vizeum Media Services (M)
Brand : Huawei
Cat A02 : BEST USE OF SPONSORSHIP
Gold Winner : Vizeum Media Services (M) Sdn Bhd
Brand : Panasonic Corporate
Cat A03 : BEST USE OF BRANDED CONTENT ON SCREEN
Gold Winner : Universal McCann
Brand : TM
Cat A04 : BEST USE OF DIGITAL (online/interactive/mobile)
Gold Winner : Universal McCann
Brand : KFC
Cat A05 : BEST USE OF DIGITAL PERFORMANACE MARKETING
Gold Winner : Initiative Media
Brand : Maxis
Cat A06 : BEST USE OF SOCIAL MEDIA
Gold Winner : Universal McCann
Brand : TM
Cat A07 : BEST USE OF OUT OF HOME MEDIA / POS MEDIA
Gold Winner : Viizeum Media Services (M) Sdn Bhd
Brand : Nippon Paint. Total Coatings Expert
Cat A08 : BEST USE OF ACTIVATION / EVENTS
Gold Winner : Zenith Malaysia
Brand : PETRONAS Group
Cat A09 : BEST USE OF SMALL BUDGET (under RM100,000) - Excludes Digital
Gold Winner : Viizeum Media Services (M) Sdn Bhd
Brand : Fashion Valet
Cat A10 : BEST USE OF ABC AUDITED NEWSPAPERS/ MAGAZINES (ABC AUDITED PUBLICATIONS)
Gold Winner : Universal McCann
Brand : Tune Protect
Cat A11 : BEST USE OF RADIO / AUDIO
Gold Winner : Zenith Malaysia
Brand : PETRONAS Group
Cat A12 : BEST USE OF INTEGRATED MEDIA CAMPAIGN
Gold Winner : Universal McCann
Brand : KFC