The Gunn Report is out. Here are the major achievements:
AGENCIES:
Leo Burnett Australia has been ranked #9 Most Awarded Agency in the World 2016 by the Gunn Report. Colenso BBDO is #2 and Y&R New Zealand equal #3 with Almap BBDO Sao Paulo. adam&eve/DDB is the #1 Most Awarded Agency in the World.
It is the first time ever that two agencies from New Zealand are ranked in the top three: Colenso BBDO (Auckland) #2 and Y&R New Zealand (Auckland) #3=.
Leo Burnett Australia has been ranked in the top 10 globally for the past three years and has been the number one agency in Australia for the past two.
Most Awarded Agencies in the World 2015.
adam&eveDDB (London)
Colenso BBDO (Auckland)
3= AlmapBBDO (São Paulo)
3= Y&R New Zealand (Auckland)
Read the Gunn Report’s full list of most awarded agencies here: Gunn Report Agencies.
NETWORKS:
Leo Burnett Worldwide was the #3 most awarded network in the world in 2016. It has ranked in the world’s Top 5 Creative Networks for the last nine years.
BBDO was the #1 most awarded network and McCann, #2.
BBDO is now the most awarded agency network for 11 straight years in a row. 253 points in 2016 is its highest score ever. Agencies in 26 countries contributed. Nine of its agencies are in the 50 most awarded agencies in the world in 2016.
Most Awarded Networks in the World 2016
1 BBDO
2 McCann
3 Leo Burnett
Read the Gunn Report’s full list of most awarded networks here: Gunn Report Networks
COUNTRIES:
Australia is the #3 most awarded country after the US at #1 and the UK at #2.
Read the Gunn Report’s full list of most awarded countries here: Gunn Report Countries
ADVERTISERS:
Leo Burnett client, Samsung, has followed being named Cannes Lions Creative Marketer of the Year 2016, with a #1 ranking as Most Awarded Advertiser in the World 2016. Burger King is #2 and Volkswagen #3.
Read the Gunn Report’s full list of most awarded countries here: Gunn Report Advertisers
DIRECTORS:
Australia’s Steve Rogers (co-founder of, and represented in Australia by, Revolver) is the #3 most awarded director in the world. Kim Gehrig (also Revolver in Aus) is #4=, Jae Morrison is #14= and Tony Rogers is #21=.
Read the Gunn Report’s full list of most awarded countries here: Gunn Report Directors
Most Awarded Directors in the World 2016
1 David Shane (UK)
2= againstallodds (UK)
2= Steve Rogers (USA, France, Australia)
PRODUCTION COMPANIES:
Finch is the #5 most awarded production company in the world. Revolver/Will O’Rourke is #8=.
Most Awarded Production Companies in the World 2016
1. O Positive Films (New York, Santa Monica)
2. Landia (Buenos Aires, Los Angeles, Madrid)
3. Blink Productions (London)
Read the Gunn Report’s full list of most awarded production companies here: Gunn Report Production Co.
CAMPAIGNS:
New Zealand has produced 2 of the top 3 campaigns in the world, McWhopper for Burger King (Y&R) and Brewtroleum for DB Breweries (Colenso).
The same two campaigns have been ranked in the world’s top 3 print/OOH commercials/campaigns.
And achieved the top 2 rankings in All Gunns Blazing (Y&R McWhopper #1, Colenso Brewtroleum #2)
Y&R NZ’s McWhopper is the #1 Digital ad in the world.
Most Awarded Campaigns Across All Gunn Report Media 2016 are:
Burger King, McWhopper, Y&R New Zealand (Auckland)
Microsoft Xbox, Tomb Raider Survival Board, McCann London
DB Export, Brewtroleum, Colenso BBDO (Auckland)
Read the Gunn Report’s full list of most awarded campaigns here: Gunn Report Campaigns
FILM COMMERCIALS:
The top 6 (3 equal) Most Awarded Film Commercials in the World 2016 are:
Loterias y Apuestas del Estado, Justino – Night Shift, Leo Burnett (Madrid)
Currys PC World, Spare The Act – Laptop, AMV BBDO (London)
3= Harvey Nichols Loyalty App, Shoplifters, adam&eveDDB (London)
3= John Lewis Home Insurance, Tiny Dancer, adam&eveDDB (London)
3= Volvo Trucks, Looks Who’s Driving Feat. 4-yr-old Sophie, Forsman & Bodenfors (Gothenburg)
Read the Gunn Report’s full list of most awarded film commercials here: Gunn report Commercials
PRINT/OOH:
Most Awarded Print / Out of Home Ads and Campaigns in the World 2016 are:
Microsoft Xbox, Tomb Raider Survival Board, McCann (London)
Burger King, McWhopper, Y&R New Zealand (Auckland)
DB Export, Brewtroleum, Colenso BBDO (Auckland)
Read the Gunn Report’s full list of most awarded print/OOH work here: Gunn Report Print:OOH
DIGITAL:
Most Awarded Digital Ads in the World 2016
Burger King, McWhopper, Y&R New Zealand (Auckland)
ING, The Next Rembrandt, J. Walter Thompson (Amsterdam)
Lockheed Martin, Field Trip To Mars, McCann (New York)
Read the Gunn Report’s full list of most awarded digital ads here: Gunn Report Digital
ALL GUNNS BLAZING:
Most Awarded All Gunns Blazing in the World 2016
Burger King, McWhopper, Y&R New Zealand (Auckland)
2= DB Export, Brewtroleum, Colenso BBDO (Auckland)
2= REI, #OptOutside, Venables Bell & Partners (San Francisco)
Read the Gunn Report’s full list of most awarded All Gunns Blazing here: Gunn Report All Gunns
The Gunn Report 2016 guest editor Kate Stanners, chairwoman and global chief creative officer of Saatchi & Saatchi, stated, “This is what great work looks like. It never ceases to amaze me how hard it is to make any one of the ideas in this Report. Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up.”
The Gunn Report Book and Showreel of the Year 2016 DVD will be available early-March and will include the results of The Gunn Report for Media 2016.
NOTES ABOUT AGENCIES:
The 53 Most Awarded Agencies listed in the table are from a total of 17 different countries (versus 21 in 2015 but 17 in both 2014 and 2013). The USA was the most represented with 14 Agencies in the table. The UK was second with 6 Agencies; Germany (5); Spain (4); Argentina, Australia and Japan (3 each); Brazil, France, New Zealand, Sweden and UAE (2 each); India, Italy, Netherlands, Norway and Thailand (1 each).
Only 8 Agencies in the whole world, who have demonstrated the highest level of consistency as well as excellence, have been in the top 50 Agencies of The Gunn Report for each of the last 14 years in a row (in alphabetical order):
AlmapBBDO (Sao Paulo)
AMV BBDO (London)
BBDO (New York)
BETC (Paris)
adam&eveDDB (London)
Del Campo Saatchi & Saatchi (Buenos Aires)
Dentsu (Tokyo)
Wieden+Kennedy (Portland & New York)
Eleven of the 53 Agencies made it into the table for the first time in 2016 (in alphabetical order):
BBDO (Mumbai)
David (Buenos Aires)
FCB (Chicago)
Grey (London)
Impact BBDO (Dubai)
Ingo (Stockholm)
J.Walter Thompson (Amsterdam)
McCann (New York)
Publicis Italy (Milan)
TBWA\Hakuhodo (Tokyo)
Y&R New Zealand (Auckland)
The Most Awarded Agency in the World is adam&eveDDB (London) with 49 points, up from second place in 2015. It’s 4th time the agency has topped the table, so adam&eve/DDB is now officially the most successful creative Agency in the history of The Gunn Report (AlmapBBDO and Wieden+Kennedy USA have both won three times). It was the most awarded Agency in Film by a large margin – taking 3 of the top 6 spots in the Table for: Harvey Nichols Loyalty App Shoplifters and John Lewis Home Insurance Tiny Dancer (#3=); and John Lewis The Man On The Moon (#6=) – which also took #14 in AGB and #8+ overall. H&M Becoming Beckham was #13 in Film and further work for H&M, Harvey Nichols, Hertz Van Rentals, Skittles and SSE helped them to their #1 ranking in 2016.