To highlight NAB’s ongoing commitment to supporting footballers from NAB AFL Auskick to the big time, Clemenger BBDO Melbourne, has created a campaign that features eighteen Auskickers, each bearing an uncanny likeness to a well-known AFL player.
A rough and rugged Joel Selwood, a bearded Max Gawn and a super slick Gary Ablett Jnr are included in the team.
“This campaign really captures the fun and love of AFL that is seen at every level of the game, and in particular at Auskick centres across the country every week,” Andrew Knott, NAB chief marketing officer, commented.
“NAB has been taking elite footy to regional towns through the NAB Challenge for more than 10 years and fosters young talent through the NAB AFL Rising Stars Program.
“But we don’t want to just sponsor footy, we want to grow it, which is why we are such proud supporters of NAB AFL Auskick.”
Clemenger BBDO Melbourne creative director, Richard Williams, added, “It could be celebrating a goal with their mates, disposing of the ball in a flash of brilliance or being on their hands and knees in exhaustion. These kids are not just dressed up as their heroes but actually imagining themselves being them.”
The campaign is running nationally in TV, digital, social and print, and includes a website that hosts a “guess the mini legend” game.
Credits:
Clemenger BBDO Melbourne
Chief Creative Officer: Ant Keogh
Creative Directors: Ant Phillips and Richard Williams
Senior Planner: Sam Mackisack
Group Account Director: Ben Knighton
Account Director: Freya Page
Account Manager: Joel Morgan
Senior Producer: Lisa Moro
Senior Producer – Print: Michael Travers
Agency Producer – Digital: Ed Hunter and Ella Huang
Retouchers: Mike McCall and Steve Pratt
Production
Production Company: Revolver Film
Director: Stephen Carroll
DOP/Cinematographer: Shelley Farthing-Dawe
Producer: Tobias Webster
Executive Producer: Pip Smart
Managing Partner: Michael Ritchie
Photographer: Christopher Tovo
Post Production
Editor: Johanna Scott
Grade Artist: Martin Greer
Flame Artist: Eugene Richards
Music Track & Artist: Be Bop Boogie – Warren Earl Band
Music Production Company: Level Two Music
Post Production Company: The Refinery
Sound Designer/Engineer: Paul LeCouter
Sound House: Flagstaff
Casting: Chameleon Casting
NAB
Chief Marketing Officer: Andrew Knott
GM, Brand & Product Marketing: Michael Nearhos
Head of Sponsorship: Tim Clarke
Manager, Sponsorship Portfolio: Katie Hynes
Consultant, Sponsorship Comms: Katelyn Whinfield
Associate, Sponsorship Comms: Ben Willis
Consultant, Sponsorship Portfolio: Rebecca Gidley
Associate, Sponsorship Portfolio: Sophie Timms
Manager, Brand Identity: Susanna Hondrokostas
Digital & Social Consultant,
Brand and Sponsorship: Rachel Donohue