You’ve found your dream job. There are just a few snags – those “beach meetings” in your budgie smugglers…the ball pits! bean bags! sleep pods and Segway scooters!
Clemenger BBDO Melbourne combines two classic devices – office humour and ad-hyperbole – to make SEEK’s new company review tool a pivotal point of difference.
And strengthen SEEK’s friendly personality that its previous work installed. (A great asset for a job search facility to have, yes?).
The new tool lets people uncover what a company is really like to work for – from the people who’ve actually worked there. SEEK company reviews written by real employees, both past and present. So SEEK candidates can find out what’s behind the glittery lures a company is offering – or if there are none, the real advantages of working there.
Clemenger BBDO Melbourne creative director, Ant Phillips, commented, “More often than not, new employees won’t find out what it’s really like to work at a company until it’s too late. But with SEEK company reviews, you can find out about a company before you begin. It might just save you from having to endure a beach meeting in your Speedos.”
SEEK company reviews currently have over 65,000 unique reviews about more than 1,000 trans-Tasman companies. The average company rating is currently 3.6 stars out of five.
Babi Kahveci, SEEK brand & candidate manager, commented, “More than half of the population has felt that a company didn’t live up to their initial impression – whether found in an interview, on its website or in a position description. SEEK company reviews uncover what it’s really like to work for a company.”
“If you’re thinking about taking a role with another company, there’s nothing like a bit of insider knowledge to help make your decision easier. A company’s rating, whether it be great career development or work-life balance, is destined to become the way potential employees decide whether they will even apply for a job there.”
The campaign was planned, with partners Starcom and Isobar, to align with SEEK’s evolving journey of becoming a career partner to candidates.
The campaign launched with a roadblock across TV and video, plus social edits and transit outdoor that includes interactive panels encouraging first hand engagement with company reviews, and a heavyweight digital display investment.
Credits
Creative agency: Clemenger BBDO Melbourne
Executive creative director: Ant Keogh
Creative directors: Richard Williams & Ant Phillips
Planning: Matthew Kingston
Account director: Kate Starr
Account manager: Rebecca Orlandi
Senior print producer: Nick Short
Senior TV producer: Karolina Bozajkovska
Production company: Finch
Director: Brian Aldrich
DOP/cinematographer: Daniel Ardilley
Editor: Michael Lutman @ The Butchery
Grade: Martin Greer @ The Refinery
Producers: Corey Esse & Kate Merrin
Sound Designer/Engineer: Stevo Williams @ Flagstaff
SEEK
Director of marketing: Kendra Banks
Brand & candidate manager: Babi Kahveci
Digital marketing manager: Anshu Aurora
Brand marketing executive: Carly Sievers