Yahoo Earnings Released: Ever since Marrisa Mayer, Yahoo’s new CEO has joined Yahoo, there have been numerous speculations of all sorts, surrounding her performance as the new Yahoo CEO. Many business analysts had questioned this decision of Yahoo to appoint a young female as its CEO – now, more than ever, all eyes are on Marissa Mayer and how Yahoo performs in her executiveship. However, Marissa Mayer and Yahoo both have outperformed all those rumors and false ballocks.
Yahoo earnings for the second quarter of this year were announced on Tuesday – and dare I say this, Yahoo earnings are pretty lucrative. According to business analysts, Yahoo has beaten all the expectations and has performed tremendously for the second quarter. The same, however, can not be said for Yahoo revenues, which fell a little short of expectations.
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On Tuesday, Marissa Mayer, Yahoo CEO announced Yahoo earnings for the second quarter – surprisingly, the earnings were $0.35 per share – that is significantly higher than the expected earnings. Yahoo revenues were reported to be $1.07 billion, which is quite, but not considerably, short of earlier anticipations.
Marissa Mayer is up for all the challenges put forth as Yahoo CEO.
Against an expected earnings of $0.30 a share, Yahoo earnings of $0.35 per share is phenomenal, reckon industry enthusiasts. Given the hype that had surrounded Marissa Mayer and Yahoo for an arguably miss-match, Yahoo earnings for the second quarter annul those speculations.
Although Yahoo earnings are impressive, however, Yahoo revenues are below the mark – that is, over 7% short than that of last year. Analysts had predicted a revenue of $1.08 billion and Yahoo earnings of $0.35 per share. Yahoo’s $1.07 billion revenue for the second quarter is a fair achievement, nevertheless amidst increasing expenditures of acquisitions and buy-outs that Marissa Mayer carried out throughout the year.
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Moreover, Yahoo showed an 11% fall in advertising revenues, that may have been caused by Yahoo’s dwindling stock market positions over past few months. Total ad revenue for the second quarter for Yahoo is $423 million. Also, the price per ad also fell significantly by a margin of 12%.
Marissa Mayer, Yahoo CEO is pretty satisfied and cool about Yahoo’s performance for the second quarter.
Furthermore, Yahoo witnessed a handsome increase in the search revenue, up by 5% as compared to last year. Total search revenue for the second quarter is $418 million. Out of this search revenue, paid clicks mounted to 21% up, but the price per click fell by 8%. Thus, an increase-decrease trend in almost every department.
Yahoo earnings for the second quarter will put all the rumors at bay which raised a finger on Marissa Mayer’s performance. Over the course of her career at Yahoo for the past 12 months or so, Marissa Mayer has revamped company environment – starting with employee motivation & retention, acquisitions & mergers and communications with partners. Also, her move to buy Tumblr for $1.1 billion was audacious & shrewd.
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All eyes are on Yahoo earnings for the fiscal year 2013. Let’s see how this works out for both Yahoo and Marissa Mayer.
Do you think Yahoo earnings are up to the mark? Tell us in comments section below.
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