Local
To celebrate the 50th anniversary of the Summer of Love, the Berkeley Art Museum and Pacific Film Archive (BAMPFA) is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia (February 8–May 21), BAMPFA joined forces with Adobe and Goodby Silverstein & Partners to create Free the Love, an augmented-reality app.
Launching this week, the app enables people in the Bay Area to release augmented-reality “love balloons” into the skies, with personal messages of peace, love, and togetherness inside. Using the app, people can write messages and leave their own love balloons throughout San Francisco and beyond. Using their phones’ cameras, users can also search the skies for love balloons released by others.
“We could all use a little more love, especially these days,” said Jeff Gillette, creative director at Goodby Silverstein & Partners. “The Free the Love app turns the skies into a celebration of love. What could be more modern—or more hippie—than that?”
CLIENT NAME: UC Berkeley Art Museum and Pacific Film Archive
BRAND: Hippie Modernism Exhibit
NAME OF AD: Free The Love
AIR DATE: 2/7/17
CO-CHAIRMAN: Rich Silverstein
CREATIVE DIRECTOR: Jeff Gillette
ART DIRECTOR: Florian Marquardt
COPYWRITER: Kurt Mills
ASSOCIATE DESIGN DIRECTOR: Angie Elko
DESIGNER: Maria Vaquero
DESIGNER: Kelly Malka
MOTION CREATIVE DIRECTOR: Mike Landry
MOTION ARTIST: Natasha Candelaria
MOTION ARTIST: Karim Fawzy
MOTION ARTIST: Alec Cummings
DIRECTOR OF PRODUCTION: Margaret Brett-Kearns
EXECUTIVE INTERACTIVE PRODUCER: Tena Goy
ASSOCIATE TECHNOLOGY DIRECTOR: Andre Cardozo
CREATIVE TECHNOLOGIST: August Bjornberg
APP DEVELOPMENT: IUQO
APP MUSIC: Feed.fm
EXECUTIVE POST PRODUCER: John Dutton
PRODUCER: Alison Plansky
EDITOR: David Sullivan
AUDIO ENGINEER: Nicholas Dematteo
PRINT PRODUCER: Joni Wittrup
POST PRODUCTION: Pacific Digital Image
PHOTOGRAPHER: Quinn Gravier
CONTENT CREATIVE: Andrew Butte
CONTENT CREATIVE: Isaak Le
DIRECTOR OF COMMUNICATIONS: Meredith Vellines
EXECUTIVE BROADCAST PRODUCER: Hilary Coate
PRODUCTION COORDINATOR: Rachel Newman
ACCOUNT MANAGER: Ariel Berk
SENIOR COMMUNICATION STRATEGIST: Maren Severtson
EXECUTIVE DIGITAL ARTIST: Jessica Pettigrew
PRODUCTION ARTIST: Tiffany Mae Cabello
BUSINESS AFFAIRS ASSOCIATE MANAGER: Annie Holmgren