Professional make-up brand Cargo Cosmetics and augmented reality specialist FaceCake Marketing Technologies have launched an innovative shopping platform, known as CAKE, which enables users to ‘try on’ make-up products in real time using a webcam and desktop or smart phone.
Hailed as ‘an in-store experience online’, users can virtually try on products in real-time augmented reality and share selfies of their photo via social media or email.
Brian Robinson, president of Cargo Cosmetics said: “We’e excited to be aligning with a cutting-edge platform such as CAKE. CAKE provides a first of its kind experience to our online and mobile consumers that will change the way they shop. We see virtual Try-On technology as he future of e-commerce and online spending and are very proud to be at the forefront of this digital revolution.”
Linda Smith, founder and CEO of FaceCake, added: “Cargo is a forward-thinking brand well known for its colour cosmetics and award-winning design. They have been a great partner on this innovative launch.
“While mobile shopping is on the rise, most fashion and beauty purchases are still made online; CAKE offers instant engagement for shoppers both online and mobile with an augmented reality experience that gives them the confidence they need to make purchase decisions.”