The PMA. The Performance Marketing Association

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News, stories and media buzz related to The PMA

  • CH-53K concept (click to view full) The U.S. Marines have a problem. They rely on their CH-53E Super Stallion medium-heavy lift helicopters to move troops, vehicles, and supplies off of their ships. But the helicopters are wearing out. Fast. The pace...

  • Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-nine, published December 6, 2016. Midroll’s new executive hires: Korri Kolesa is the new head of sales, replacing Lex Friedman as he settles into his new chief revenue officer role...

  • In case you missed this last Friday, I’m excited to announce that the Illinois Supreme Court affirmed the Performance Marketing Association’s victory in its lawsuit, and declared the state’s Affiliate Nexus Tax law invalid. Advertisers...

  • Wayne, PA (PRWEB) March 05, 2015 Safeguard Scientifics, Inc. (NYSE:SFE) today announced fourth quarter and full-year 2014 financial results. For the three months ended December 31, 2014, Safeguard’s net loss was $ 15.1 million, or $ 0.73 per share,...

  • The Media magazine pays tribute to some of the most influential women in the broader media industry. Joanna Wright seeks them out. South Africa’s women in the media have come of age. There are not just a few significant women dotted about, they...

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Thepma.org popular pages

  • What You Should Know About Performance Marketing | The PMA

    What is Performance Marketing? Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) and mar...

  • Performance Marketing Fairness Fund | The PMA

    What is the Performance Marketing Fairness Fund? Administered by the Performance Marketing Association (“PMA”), the Performance Marketing Fairness Fund helps fund the legal defense against legislation...

  • Performance Marketing Association - The PMA

    Join Now The Performance Marketing Association (PMA) strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises ...

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