By Robert Caplin
Matt Slaby is a co-founder of Luceo who believes that heartfelt, creative visuals provide the best backbone for the stories Luceo’s clients want to tell. Before launching his creative career, Slaby worked in emergency services as a Hotshot firefighter with the U.S. Forest Service and as an EMT with a metropolitan ambulance service. Slaby is an attorney with a J.D. from the University of Denver Sturm College of Law.
Kevin German is a co-founder of Luceo. He believes there has never been a better time to be a visual communicator. German has a degree in Journalism and Communications from Washington State University. He has worked for The State Journal-Register and The Sacramento Bee, among other newspapers and magazines throughout the world. He also lived in Vietnam for five years while working on a book about the country. He now splits his time between Paris and New York City.
On this episode I sat down for a chat last month with my friends Matt Slaby and Kevin German of the visual agency LUCEO. They’ve worked to build a brand for their visual style offering everything from stills, filmmaking, production, and more. With a background in law, Matt splits his time between New York and Denver. Kevin has a background in newspaper photography which he left to moved to Vietnam for years and is now currently based in Paris. They’re both constantly traveling the world to provide high-end visuals to their clients. We talk about the use of social medial, the terms of service, the recent controversy revolving around press access to the White House, copyright, LUCEO’s annual student award, Slaby’s Carhart fashion, his colorblindness, and much, much, more. So sit back, relax, and enjoy this episode of The Photo Brigade Podcast.
About the writer: Robert Caplin is an editorial and corporate photographer based in Manhattan who specializes in documentary, travel, celebrities, portraiture, and events. He’s a regular contributor to The New York Times, Los Angeles Times, and The Wall Street Journal and his work has been published in National Geographic, Sports Illustrated, TIME, and Newsweek. His clients include individuals such as Justin Bieber, Tiki Barber, and Victoria Justice and organizations such as The International Emmy’s, Abercrombie & Fitch, and American Electric Power. His photographs were honored at the 2010 Clio Awards for advertising, and HarperCollins published his long-term documentary as part of Justin Bieber’s New York Times Bestselling visual autobiography, First Step 2 Forever, which has sold over a million copies in 25 languages.