adidas keep it classy and classic with the 2017-18 AC Milan home kit. AC Milan has always had one of my favorite kits. It’s consistently on point and I love their home kit never strays from the red and black vertical stripes. And this version for next year keeps in line with all things classic AC Milan. In terms of design and inspiration for this kit, adidas had this to offer:
The first source of inspiration was the 10-year period from 1950-1960. This was the decade in which the club reaffirmed its superiority in the Italian Championship by winning four titles. Taken from the kit design used throughout the 1950s are features such as the crew neck and the red stripe that runs down the middle of the jersey.
The width of the famous black and red stripes was inspired by the period between 1987/88–1997/98 where the club established itself as a dominant European power and grew its global fan base. This decade saw the club claim 17 out of the 29 trophies it has won in total throughout the club’s history.
The inspiration for the design is further enhanced by choice of font for names and numbers on the back of the shirt, which is similar to what was worn by the great champions of those years.
This golden era of modern dominance coincided with the club re-establishing its relationship with adidas and was used as the second source of inspiration for the bold and classic design of the 2017/18 jersey.