As is often the case, I was searching for something when I got completely distracted and lost in old perfume advertisements. I started with with my favorites, like the 1953 Bandit ad above, or the classic Dior ads illustrated by Rene Gruau (I'd sell my soul for the originals):
I went back to look for the stuff I used to wear in my late teens: Colors de Benetton (my mom bought me the entire range of products), and the first perfume I remember buying for myself, Paloma Picasso Mon Parfum. I still love it dearly (at least in original extrait).
I'd love to have a book that collects Guerlain ads. Shalimar alone has probably enough material for one, from the 1929 piece onward.
Then there was the 1945 advert, depicting American soldiers standing in line to buy Guerlain perfumes for their beloveds at home. I'm not sure what to think of it, but it is a piece of history.
The modern version of Cuir de Lancome is one of my favorite perfumes. I never had the chance to try the original, but the 1940s ads look fabulous:
Perhaps the most enticing of all are the ones for perfumes I know little to nothing about:
All images via Hprints.com.
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