2013-10-27
National
Oslo's food waste is now being collected to become bio-fuel for their public transit buses. Although it's great for the environment, many people are still better at putting food on Instagram than in the green recycling bags. So Saatchi & Saatchi Norway involved people in spreading the word and providing the number 30 bus with fuel – by simply tagging their food pics #grønnpose on Instagram.
"REN #Grønnpose Case Study" Saatchi & Saatchi Norway
