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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Last month I launched my latest book project, Buy Buttons, out into the world. On Day 1, it became an Amazon bestseller and has gone on to collect 75+ 5-star reviews and sell more than 2600 copies. My process was much more involved this time around...

Recurring revenue. It’s the holy grail for many business owners. Anyone who has felt the sting of instability that comes from selling “one and done” products or services will appreciate the enormous value of having a stable, steady baseline of income...

WP Theme Ultima Reviews and Bonus by Ben Murray WP Theme Ultima reviews is best product WP Theme Ultima is a 16 fully-supported, never-sold WordPress themes that give your website the marketing firepower it deserves. Just show your clients how much...

In this session of the Online Income Lab podcast, I welcome back Mike Cooch – an uber-successful serial entrepreneur – both online and off. A few months ago, Mike launched a Warrior Special Offer (WSO) and got WSO of the day in his very...