Media Moves… TheMediaOnline’s weekly round up. Grey Africa makes three new appointments. Lucky Sithole appointed as marketing and brand manager at MadWorld Advertising Group. Red Carpet Concepts wins Webersburg account. Alliance Media wins Sir Seretse Khama International Airport OOH business. TRAC partners with KLT in its roadside anti-corruption initiative. Sunglass Hut’s custom-built promotional screens are grabbing attention. AD360© set to revolutionise advertising performance research. Cliffe Dekker Hofmeyr differentiates with new corporate identity. Hisense on board tech sponsor for Red Bull X-Fighters in Pretoria
This week’s BIG move: ‘Neighbourhood’ lifestyle and property supplement launches in Weekend Post
After the successful launch of Sunday Times Neighbourhood editions for the Johannesburg, Pretoria and KZN regions at the beginning of July, a full-colour weekly property and lifestyle insertion specific to ‘the friendly city, will be included at no extra charge with copies of the Weekend Post in Port Elizabeth as from Saturday 5 September 2015.
Shaun Minnie, CEO of Creative Group which produces Neighbourhood exclusively for Times Media, says “We’ve had phenomenal feedback from property agents about what Neighbourhood has brought to buyers and sellers via our Jo’burg, Pretoria and KZN editions which appear with the Sunday Times. We are delighted to showcase Port Elizabeth and its charm, in a lifestyle and property section in the Weekend Post”
Approximately 60% of Neighbourhood content will be specific to the Port Elizabeth region, and the balance will showcase national for-sale properties, and informative lifestyle features.
Regular columns will include an Agent Q&A, Property Finance advice, Development and Showhouse features, amongst others.
Who’s moved where
Grey Africa makes three new appointments
Grey Africa has announced three new appointments with the promotion of Huibri Schalkwyk to business unit director, Charlene Olivier to shopper marketing creative director and welcoming Solly Mafa to the team as a web developer to the team.
Olivier has a proven track record of being a successful, solutions-driven creative with a passion for experiential collaboration. Her career started in 1999 with studies in America, where she qualified in visual communication followed by further specialisation in Design from the AAA School of Advertising. She has sailed the high seas of design and traditional art direction and journeyed into the unchartered waters of modern integrated communications, covering everything from digital to shopper marketing.
Schalkwyk has been PR account director of Grey Africa. With over eight years’ experience in PR, social media and design she has worked on publicising a selection of leading brands such as the Nelson Mandela Square, Nando’s, Peppadew, Sodastream and Without Masks (Cuban Art Exhibition) to name a few. Schalkwyk studied corporate communications at the University of Johannesburg and then earned an honours degree in Visual Communications at Vega specialising in Design and she has an innate love for social media.
Mafa has joined the agency’s rapidly expanding digital team and will contribute to Grey Africa’s increasing digital offerings to both existing and new clients throughout the region. His qualifications include a National Diploma in Information Technology specialising in Web and Applications Development obtained from the Tshwane University of Technology.
Lucky Sithole appointed as marketing and brand manager at MadWorld Advertising Group
The MadWorld Group has appointed Lucky Sithole as its new marketing and brand manager. Sithole, a Durban native, joined the group’s Cape Town office in August. He brings exceptional creativity and an experienced hand to the group, having worked as marketing manager for East Coast Radio, tourism and marketing manager at the KwaZulu-Natal Sharks Board, and as a project co-ordinator at South African Tourism’s London office.
Sithole will oversee the development and implementation of brand and marketing strategies for the various group companies, including Mad Advertising, CineMad (film & tv), Mad:Music & Mad:Studios (music, recording and video), Stagefront (stage, construction and shopfitting), Mad:Online (call and contact centre), The Bromwell (fashion and art retail), BREAD (food kitchen, bakery and sweet shop), aMadoda Braai (tshisanyama), Mad Space (property) and WTL (non-profit).
His depth of experience in the international travel and tourism industry has enhanced his skills as a marketer, and opened doors to a global business network that will serve the group well as it seeks to grow the market presence of its various companies and properties.
Who’s won what
Red Carpet Concepts wins Webersburg account
Bespoke PR, marketing, social media and events agency, Red Carpet Concepts has been appointmented by Webersburg Wine Estate to manage the company’s branding and communications strategies, PR initiatives, social media marketing, sponsorships and events – combining a full through-the-line integrated marketing and communications strategy.
Webersburg, a family owned boutique wine farm situated in the Stellenbosch Winelands, offers award-winning wines, elegant Cape Dutch-style five star accommodation, elite wedding, conference and function venues and a relaxed bistro with beautiful views of their dam, the majestic Stellenbosch Mountains and surrounds.
Alliance Media wins Sir Seretse Khama International Airport OOH business
Sir Seretse Khama International Airport (SSKIA) in Gaborone re-opens on the 18 September 2015 and once again Alliance Media has been awarded the exclusive indoor and outdoor media contract.
SSKIA Airport is located about 10 km north of the city of Gaborone, one hour flight from Johannesburg and two hours flight from Harare. This airport was opened in 1984 and offers large capacity to handle regional and international traffic and has the largest passenger movement in the country.
Alliance Media have held the contract for the last 10 years and due to excellent service to the Civil Aviation Authority of Botswana (CAAB), the contract has been renewed.
FNB has taken an iconic site in the retail area of SSKIA Airport which is growing in passenger numbers as Gaborone becomes a regional travel hub. There are now flights to Harare, Lusaka, Cape Town, Nairobi, Addis, as well as services to and from Johannesburg almost every hour.
TRAC partners with KLT in its Roadside Anti-Corruption Initiative
Trans African Concessions (TRAC) has partnered with Kruger Lowveld Tourism (KLT) and the South African Police Services (SAPS) in a groundbreaking, four-month pilot project to boost KLT’s Roadside Anti-Corruption Initiative until the end of December.
KLT launched its Roadside Anti-Corruption Initiative over a year ago to curb traffic official corruption and bribery, by informing international and local tourists that it’s illegal to pay cash to a traffic officer or any other official on the roadside. It revolves around KLT and its members handing out business cards to tourists that warn them not to pay fines or hand over cash to any individual on the roadside.
The business card also contains KLT’s contact number, a 24-hour police telephone number, TRAC’s 24-hour helpdesk number for emergencies and assistance and space for each accommodation establishment to write their number for tourists who need assistance.
TRAC will also be erecting boards, in key hot-spot areas, to further generate awareness around the campaign.
Sunglass Hut’s custom-built promotional screens are grabbing attention
Sunglass Hut has implemented a digital signage solution in 24 of its standalone stores in South Africa to enhance the effectiveness of its in-store promotions strategy.
Moving Tactics, South Africa’s leading digital signage solutions company, were employed to develop a unique installation to showcase in-store specials and promotions to passing customers. The result being a custom designed and built digital screen housing to match the sleek and modern Sunglass Hut retail environment, which houses a 75-inch screen in portrait mode.
“Due to the layout and design of the Sunglass Hut stores, we could not install the screens onto the walls and had to come up with a more innovative solution. The freestanding digital screens and custom-designed housings have been positioned directly behind the store window front. It has been a winning solution and has garnered much attention from passing consumers and has mirrored the design elements of the Sunglass Hut Brand,” says Chris Day, Managing Director of Moving Tactics.
Who’s making moves
AD360 set to revolutionise advertising performance research
Ornico and Columinate are launching AD360, a first-of-its-kind collaboration that will give advertisers and brands better, faster and more cost-effective insights into their marketing campaigns’ performance relative to their competitors. By combining Ornico’s brand and media intelligence data with Columinate’s agile ad testing, AD360 provides advertisers with a holistic view on how their brands are doing in the market and how consumers perceive this marketing by asking them first-hand. AD360 offers clients big data intelligence on media spend, tracking and monitoring, with the added benefit of adding the consumer’s voice.
With increasing demands on making better ads that tend to cost more every year, clients and agencies have a greater responsibility to ensure optimal return on investment for their marketing campaigns. One way to measure this has been through traditional ad testing and tracking, which historically came with its own price tag, timeline and typically a fragmented approach that looks at ad monitoring, spend and consumer sentiments separately.
Clients who subscribe to AD360 will not only know how their own campaign is performing but will also get their performance relative to competitors. Ornico and Columinate deliver two distinct sets of data intelligence, which were previously fragmented, to allow clients to create meaningful strategies and to monitor how their current strategies are performing in the market. Clients will receive weekly dashboards, monthly reports and consolidated reviews after each quarter.
Cliffe Dekker Hofmeyr differentiates with new corporate identity
Cliffe Dekker Hofmeyr (CDH) business law firm has announced that it has changed its corporate identity to reflect strategic changes within the firm, most notably an increase in the innovation and integration of its legal services, as well as the introduction of client-tailored solutions.
Cliffe Dekker Hofmeyr also intends to further strengthen its already established capability in Africa, by enhancing collaboration with its partner firms on the rest of the continent and formalising the sharing of knowledge, expertise and market intelligence between them. The firm’s new brand will also focus on its position as a known and trusted advisor with strong networks in Africa, offering services to clients that will reduce the risk for investors entering jurisdictions with which they are unfamiliar with on the continent.
The new logo will keep the firm’s corporate blue colour but will contain the firm’s acronym CDH, and reflected within the letters are designs that symbolize a network of collaboration, with a lattice of angles signifying strength, precision and a future-focused outlook.
Hisense on board tech sponsor for Red Bull X-Fighters in Pretoria
With the world’s freestyle motocross champs set to amaze fans at the South African leg of the Red Bull X-Fighters World Tour, electronics manufacturer Hisense has jumped on board as technology sponsor. This is the Red Bull X-Fighters’ second visit to the Capital, and another sell-out crowd is expected at the Union Buildings in Pretoria on 12 September 2015.
Hisense, known for their locally manufactured televisions, is set to keep spectators happy, as they are sponsoring all televisions on the day, with large Hisense screens also present to show the action. If the Red Bull X-Fighters riders needed any more encouragement to pull-off crazy aerial manoeuvres, they will be competing for the Hisense Best Trick of the Day. The Hisense Trick of the Day is voted for by the judges, with early expectations pointing to Tom Pagès with his Alley-Oop Flair, and last year’s champion, Josh Sheehan, who has recently completed what is called the biggest trick in freestyle motocross history: a Triple Backflip. The winner will walk away with an amazing Hisense product.
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