Media Moves… TheMediaOnline’s weekly round up. Dawn Rowlands named South Africa’s GMN President. MACHINE adds more cogs to the Jo’burg wheel. RamsayMedia welcomes new staff members. Jacaranda FM adopts new on-air presenter line up. Continental Outdoor Media appoint a new Africa sales manager. Networx PR appointed for Jonathan Butler ‘Grace and Mercy’ tour. Steenberg Vineyards toasts to C.S.A. TWIGA Communications heats up PR for Team ChesaNyama Braai-B-Que. The ACA calls for nominations for the 2014 Board of Directors. Provantage launches ProActive. Habari Media Content Marketing is born. Tackling South African skills training simply and on the go. 10 years on, Watt Communications launches its new website. HKLM and Nedbank’s visionary new ‘branch of the future’. Africa Mobile specialist partners with One.Org
This week’s BIG move: Dawn Rowlands named South Africa’s GMN president
Aegis Media Sub-Saharan Africa’s CEO, Dawn Rowlands has been appointed as the inaugural Global Marketing Network South African president.
She joins GMN’s global board of recognised thought leaders and will drive the industry from the tip of Africa upwards through sharing of industry insights, education and training of marketing professionals and the access of information to marketing professionals.
“I have always believed that the sharing of industry insights and key learning’s by professionals in the marketing sector was one of the leading ways to continue to uplift and encourage those in the sector to keep striving for greatness,” says Rowlands.
Rowlands has unsurpassed experience and expertise in the marketing, advertising and media industries in Sub-Saharan Africa and has been has been responsible for the growth of Aegis Media in SSA of over 200% in the last three years from both revenue and staffing perspectives.
“We are honoured and delighted that Dawn has accepted our invitation to become the inaugural GMN South Africa President. Dawn embodies all the characteristics of a world-leading marketing professional – business-focused, innovative, entrepreneurial and focussed on creating a stronger, more capable marketing profession,” says GMN chief executive Darrell Kofkin
Who’s moved where
MACHINE adds more cogs to the Jo’burg wheel
MACHINE, the 2013 Ad Review Breakthrough Agency of the Year, continues to grow from strength to strength, prompting an upstaffing to bolster the already formidable team in the Johannesburg office.
This week sees the appointment of three new talented staffers – Kim Herscovitz, Carolyn White and Karen Carr – who will ensure that this growth does not compromise the quality of work that clients have come to expect from MACHINE.
Herscovitz, who will focus on new business, was previously the Marketing Director at ForeBrands, where she managed brands including Canderel, Pringles, Snack Factory, Tampax, Braun and Old Spice. White, who brings with her 12 plus years of experience in the agency world as well as a deep understanding of shopper marketing, will take L’Oreal, Garnier and Citroen, under her wing. And Carr, who has 13 plus years of experience at agencies including Net#work BBDO and Black River FC, will take on the Miller Genuine Draft and Red Bull Mobile accounts.
“MACHINE may have its roots in the Cape, but has always viewed itself as a “national” agency. These appointments will continue to entrench this position and ensure that we are able to reach new heights in the future,” says MACHINE founder and CEO Adrian Hewlett.
RamsayMedia welcomes new staff members
Getaway has welcomed Hanneke van Niekerk as Getaway Show sales consultant. She joins the team after a stint in New Zealand that saw her secure a highly sought-after sales position with Coca-Cola, where she rose to territory sales manager. She later joined Exhibit Group as display and events consultant.
Johann Liebenberg has joined Compleat Golfer as ad sales consultant, bringing with him many years’ experience as sales executive on a wide range of sporting and male interest titles in the Media24 stable.
RamsayMedia’s AutoTech division has announced the appointment of Debbie van der Merwe as ad sales consultant. Drawing on almost a decade in advertising sales, including stints in cinema advertising and as a media buyer at an ad agency, she will be responsible for sales across CAR and Leisure Wheels’ platforms.
Jacaranda FM adopts new on-air presenter line up
Jacaranda FM has started cramming four hours of a great breakfast show into three, allowing the station to bring 20% more music into the work day.
Rian Van Heerden, presenter of the Complimentary Breakfast show and winner of the radio personality of the year award (YOU Spectacular), said that he is excited at the prospect of bringing our listeners a magical and jam-packed three hour slot from 06:00am-09:00am.
Programme manager at Jacaranda FM, Naveen Singh, says the station is extending Workzone, which will now start at 09:00am with Frankie du Toit on from 09:00am-12:00noon. Barney Simon will follow the line-up from 12:00 noon-16:00pm. “With the economy treating us all so poorly, I think we’re about due for something Lekker and free! So it’s an extra hour of Barney a day for you and; 20 percent more music in our daytime lineup.”
Continental Outdoor Media appoint a new Africa sales manager
Ryan Neyt has recently been appointed as Africa sales manager at Continental Outdoor Media. He started at Continental Outdoor Media in April 2009 as the Citilites sales manager before taking on the role of production manager for South Africa & Africa.
Neyt has been part of the Contagious Team at Continental Outdoor Media, since its inception in March 2012. Contagious is an internal task team who drive innovation in Out of Home (OOH) Advertising both at Continental Outdoor Media and in the industry at large.
“I would like to congratulate Ryan on his promotion. I believe that his vast experience at Continental Outdoor Media and in the OOH industry will add value to both the business and our clients,” said Adelaide McKelvey, MD of Rest of Africa.
Who’s won what
Networx PR appointed for Jonathan Butler ‘Grace and Mercy’ tour
African Breeze Productions has appointed Networx PR as the lead agency to handle all commercial sales, hospitality and communications for the upcoming Grace and Mercy album tour in September 2013.
Jonathan Butler’s tour in SA has been organised to coincide with the launch of his Foundation – the Jonathan Butler Foundation (JBF) – which is being established to create music opportunities for young people in South Africa.
Networx will work with African Breeze and the JBF to realise Jonathan Butler’s dream of providing positive interventions, and access to music and arts education for children. Driving the foundation’s commitment is the focus on helping prevent kids from falling into a life of substance abuse.
Steenberg Vineyards toasts to C.S.A
Communication Services Africa, the communication strategist division of Celebrity Services Africa (CSA), has been appointed by Steenberg Farm as the PR and communications agency of record.
A complete luxury destination, the estate features a range of premier options for guests, including the 5-star Steenberg Hotel, a championship 18-hole golf course, luxury spa, Catharina’s Restaurant, Bistro Sixteen82, and a wine cellar offering the estate’s range of celebrated wines.
“We are thrilled to be partnering with CSA’s communication strategic division, and believe that they will successfully convey the fresh and inviting atmosphere of our estate,” says Anetha Homan, marketing manager of Steenberg.
TWIGA Communications heats up PR for Team ChesaNyama Braai-B-Que
Boutique PR agency TWIGA Communications has been appointed to roll out the PR for the National Braai Team – ChesaNyama Braai-B-Que.
Team Captains, BraaiBoy and Borries together with six other team members will be flying to the United States to compete in the World Food Championships in Las Vegas, and the Jack Daniel’s World Barbeque Invitational in Lynchburg, Tennessee, a proud first for South Africa.
TWIGA Communications will be managing all the media relations, publicity and sizzling PR stunts for Team Braai-B-Que.
What’s out there
The ACA calls for nominations for the 2014 Board of Directors
The Association for Communication and Advertising (ACA) is calling on member agencies to submit nominations for election to the 2013/2014 Board of Directors at the upcoming 66th Annual General Meeting of the Association. Members are required to nominate 24 individuals including one representative for the Durban and one representative for the Cape Town regions.
“The AGM is an important event that underpins self-regulation in the advertising and communications sector. At the AGM, the ACA will report on the activities and successes of the past fiscal and discuss plans for the year ahead,” says Odette van der Haar, CEO of the ACA.
“During these turbulent economic times, it is imperative that the ACA works with its members to ensure business and sector success and this task will be put to the Board of Directors that will be voted in and elected at the AGM.”
The meeting will take place on Thursday 22 August 2013 from 12h30 – 15h00 at the AAA School of Advertising in Johannesburg. Members are encouraged to attend the AGM or failing which to submit a Proxy in order to cast their vote.”
For more information about the upcoming AGM, Members are welcome to contact the ACA on (011) 781 2772/3 or via email to ceo@acasa.co.za”.
Who’s making moves
Provantage launches ProActive
Brand activation is all about creating an experiential marketing interaction between brand and consumer. With this in mind, Provantage has launched ProActive, a specialist brand activation agency.
“ProActive offers a total turnkey brand activation solution. All elements from planning, strategy and design to flawless execution are taken care of in – house. This allows for complete campaign management and control. With our national resource network we are able to conceptualise and execute cost-effective, relevant, highly measurable, results-driven campaigns across the LSM spectrum nationwide,” says Vaughan Berry.
ProActive has a first class training facility, fitted with professional training equipment and also a small entertainment area for promoters to interact with each other after a training session. “We provide an efficient and effective training service that is structured with clients’ campaign needs in mind.”
Habari Media Content Marketing is born
The custom publishing (now content marketing) segment of the market is still trending upwards, as evidenced by booming ABC figures of brand-owned titles, more than twice that of consumer titles. Picking up on this buoyant mood, is Habari Media, which has just launched Habari Media Content Marketing. At the helm are ex-Ramsay Medians Neal Farrell (CEO) and Robyn Daly (content director) who have a collective 39 years’ publishing experience.
The business partners are no strangers to launching new enterprises. Neal Farrell pioneered digital publishing for RamsayMedia in 1998 and ran the digital division for a decade. Robyn Daly was the founding editor of Get It magazines in the Western Cape and started RamsayMedia’s custom publishing division with the launch of Reality magazine for Sanlam. Together, Farrell and Daly built an impressive portfolio of leading brands.
The move from the traditional publishing house to partner with Habari Media brought a number of unique attractions, which Farrell and Daly believe will be their winning formula.
Tackling South African skills training simply and on the go
Future Wave Media managing director Kathy Gibson has announced the company’s new mobile learning division, mFuture, which has already developed a mobile app designed to train all levels of staff and consumers across a variety of industries.
“With most South Africans accessing the internet via mobile phones, this app provides the ideal solution for training managers and HR personnel needing to ensure their staff undergo training where the results are tracked and measurable,” she says, adding that measurability satisfies both ROI and actual learning requirements.
Content development manager Dianne Bayley, who designed the product after researching the most effective ways to ensure knowledge retention, says the app “reaches the places face-to-face training sessions usually don’t”.
“The mFuture app is customised to each client’s specific requirements, and is structured in levels. With each level passed, information is sent to us, which we collate for the client. This shows who has completed the required levels and clients are able to send incentives in between levels,” she says.
10 years on, Watt Communications launches its new website
Richard Branson said that “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” “As we celebrate 10 years of providing integrated marketing and communications, I think Richard is right. We are owner managed and run, small and agile and totally involved, we love what we do and have immense amounts of fun. We pride ourselves on our creative instincts and abilities, traits that not only define Watt Communications, but also are the very reason for our success,” Samantha Watt.
“Ten-year anniversaries are commemorated in many ways and we chose a tin. For a start, tin is durable, agile and resilient – characteristics needed to prosper and create longevity in any business. It is also deceptive in that it is not always about appearance. It is what is inside that ultimately counts and as a small, below-the-radar agency, our broad-based skill cannot be underestimated.
“In my tin is a story about people. Creative, fun, talented, smart, quirky, hardworking and dedicated individuals. Clients who have been with Watt Communications from the start and media whose unwavering support have contributed to our success. Also in my tin is the fact that 80% of all small businesses don’t make it past the first year and 50% fail within the first five years. Watt Communications is 10. A significant yet humbling milestone I am immensely proud of achieving.”
Africa Mobile specialist partners with One.Org
Every1Mobile (E1M) has announced the results of their partnership with ONE, the advocacy and campaigning organisation co-founded by Bono, on the issue of increased transparency in African healthcare. The ONE petition asks African leaders to open their budgets and keep their promises on health spending – a vital part of the process to ensure preventable and treatable diseases like AIDS, malaria and TB stop claiming lives across the continent.
E1M, which specialises in engaging with people aged 15-35 across sub-Saharan Africa, launched the petition throughout its network of 9 mobile communities. Within 5 days E1M had gathered over 10,000 digital signatures from people in 14 African countries, including South Africa, Nigeria, Egypt, Somalia, Mozambique, Botswana, Sudan, Ivory Coast, Kenya and Ghana. Through its network, E1M mobilised the fastest response to any ONE petition in Africa.
HKLM and Nedbank’s visionary new ‘branch of the future’
Nedbank last month opened the doors of its new Fox Street branch, which has been completely redesigned and repositioned by strategic brand and communication design consultancy, HKLM, in close collaboration with the Nedbank retail team.
In developing the new branch format for South Africa’s leading green bank, the design team has delivered a truly green space. This has effectively doubled the branch’s attributable sustainability score. In fact, the entire design process has yielded an innovative new way of measuring retail sustainability.
The new format allows clients to enjoy a number of market-leading innovations, including a significant reduction in obtrusive security. Advanced technology has enabled the removal of the ‘bi-lock doors’ at the entrance and teller glazing, resulting in a seamless and highly personal face-to-face experience across both sales and service.
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