August Company eNews
CEO Message
Summer Top Teammates
Relocation
Great East/
Regency Mortgage
Relocation
Regency Mortgage
Great East Title
Great East Insurance
People and Community
Marketing Corner
News You Can Use
For Upcoming training
Visit Teammasiello.com
and the BHG Greenhouse
A Message From the CEO
Hi Folks,
I hope everyone is enjoying the wind down to summer, what a glorious summer it was!!!
This edition of the eNews is for both months of July and August. I want take a moment to again recognized our Top Teammates in both months for a job exceptionally well done!
As you are experiencing, the market is brisk by almost any recent standard. Company wide we are 14% ahead of last year, Congrats! Your customer satisfaction ratings are in the 98% complete satisfaction range, congrats again! This market, like all other cycles has its own signature. Inventories are the tightest since 2006 and the transnational fall thru rate is also the highest in recent memory; 20% for our company and 33% nationally according to NAR. Typically, tight inventories would suppress the fall thru rates with buyers in fear of losing out on a scare supply of homes to pick from, not in this market. Why? The economy has not built enough strength to support a truly robust housing recovery. 
Interest rates are still low, inflation non-existent and appreciate rates are still anemic in most markets. In short, buyers will stretch but only so far as recent memory of the last down turn will allow and the lack of wage and job growth keeps consumers very cautious with less discretionary income.
Low inventory will be the new normal for the foreseeable future. Housing demand will continue to increase with new family formations, an improving economy and higher rents that make mortgage payments reasonable by comparison. Adding to these market dynamics is that new single family home construction is still at record lows levels which will continue to put pressure on the existing stock of single family homes.
Is this good or bad? Neither, I would say manageable and sustainable. I don’t see the market getting out of control anytime soon and overheating, so there should be sustainable conditions for some time to come.
How to make these market conditions work for you? Yes, you guessed it, build your listing inventory. It always works, regardless of the market!
With respect and gratitude,
Christopher J. Masiello
July’s Top Teammates
July’s Top 25 Realtors by volume
Agent
Office
Volume
Transactions
Lou Nixon
Bedford
$3,421,000
12
Steve Brunette
Sanford
$3,151,400
14
Kathy Kaklamanos
Nashua
$2,577,400
8.75
Anu Rao
Nashua
$2,550,650
9
Lorraine Bennett
Auburn
$2,338,300
10
Peter LaRochelle
Wells
$2,232,520
3
Andrew White
Windham, NH
$2,007,140
6
Carol Camp
Durham
$2,004,000
6
Jane Cyr
Auburn
$1,954,100
11
Mike Garrigan
Rockland
$1,900,400
6
Charlotte Marrocco-Mohler
Nashua
$1,853,500
5
Kim Curry
Keene
$1,846,000
10
Pamela Cameron
Exeter
$1,786,700
4
Joan Osler
Bangor
$1,698,800
8
Linda Gardiner
Bangor
$1,607,000
9
Kasia Butterfield
Quechee
$1,576,500
8
Les Priest
Augusta
$1,536,900
9
Annie Sanders
Portsmouth
$1,522,002
6
Sandy LeRette
Nashua
$1,508,900
5
Madiha Farag
Durham
$1,438,500
4
Kiki Katsiaficas
Ellsworth
$1,389,000
6
Kathy Cleary
Concord
$1,350,500
4
EJ Demers
Gorham
$1,339,200
7
Ann Dippold
Concord
$1,288,876
4
Judy Ilomaki
Hollis
$1,279,328
5
Top Teams by volume
Team
Office
Volume
Transactions
Pelletier Team
Bangor
$2,088,900
11
Fish Team
Bangor
$1,809,900
8
The Gina Team
Auburn
$1,276,900
10
Great East Insurance Customer Service Representatives- Top 3 by policies written
Sandy Pratt
31
Tammy Blake
14
Sharon Fish
13
Great East Title Relationship Managers – Top 3 managers based on closings
Guy Blanchard
35
Holly Gorsuch
30
Lori Buzderewicz
30
Great East Mortgage – Top Producers
Craig Farrington
5
Cathy Campbell
4
Craig Goss
4
Outgoing Referrals
Agent
Office
# of Referrals
Pressley Lawrence
Auburn
1
Nancy Walsh
Bedford
1
Ann Dippold
Concord
1
David Graham
Peterborough
1
Sheryl Tedford
Tilton
1
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June’s Top Teammates
June Top 25 Realtors by volume
Agent
Office
Volume
Transactions
Peter LaRochelle
Wells
$7,246,000
6
Frank Destito
Hollis
$3,755,500
7.50
Denise Denver
Bedford
$2,912,800
8
Linda Gardiner
Bangor
$2,833,000
13
Kathy Phair Alexander
Bedford
$2,483,000
4
Ann Dippold
Concord
$2,471,900
5
Steve Brunette
Sanford
$2,317,492
6
Andrea Pinkham
Atkinson
$2,284,800
7
Denise Sassaman
Durham
$2,265,000
6
Joan Osler
Bangor
$2,253,000
5
Anu Rao
Nashua
$2,245,250
8
Marge MacKenna
Wells
$2,200,000
1
Sandy LeRette
Nashua
$2,112,000
7
Cindy Donnell
York
$1,825,000
2
Lorraine Bennett
Auburn
$1,592,050
8
Susan Roemer
Concord
$1,567,000
7
Leesa Goudreault
Atkinson
$1,551,000
4
Terry Hunt
Bangor
$1,509,900
5
Jennifer Laverdiere
Portsmouth
$1,471,000
4
Meriwether Gill
Rockland
$1,466,300
7
Carol Camp
Durham
$1,438,900
5
Holly Taylor
Bangor
$1,379,000
10
Beth Rohde Campbell
Durham
$1,347,000
5
Linda Davis
Auburn
$1,322,600
9
Charlotte Marrocco-Mohler
Nashua
$1,303,700
6
Top Teams by volume
Team
Office
Volume
Transactions
The Gina Team
Auburn
$3,918,905
25
Pelletier Team
Bangor
$2,031,900
14
Fish Team
Bangor
$1,078,900
6
Great East Insurance Customer Service Representatives- Top 3 by policies written
Sharon Fish
28
Sandy Pratt
12
Tammy Blake
12
Great East Title Relationship Managers – Top 3 managers based on closings
Lori Buzderewicz
36
Holly Gorsuch
35
Guy Blanchard
34
Great East Mortgage – Top Producers
Craig Farrington
7
Laura Chapman
5
Greg Curry
5
Outgoing Referrals
Agent
Office
# of Referrals
Trisha Fletcher
Auburn
1
Sheena Pelkey
Auburn
1
Terry Hunt
Bangor
1
Jean Feegel
Exeter
1
Michael Pratt
Greenfield
2
Shirley Marcello
Keene
1
Brian Shedlarski
Windham, ME
1
Outgoing Referrals
Agent
Office
# of Referrals
Trisha Fletcher
Auburn
1
Sheena Pelkey
Auburn
1
Terry Hunt
Bangor
1
Jean Feegel
Exeter
1
Michael Pratt
Greenfield
2
Shirley Marcello
Keene
1
Brian Shedlarski
Windham, ME
1
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RELOCATION
With one phone call or email you can earn enough for a great weekend away, a new laptop, a full fall wardrobe, or a nice deposit to your savings account!
We are here to help your friends, family, or anybody with their real estate needs! All you have to say is: “Although I can’t help you personally in that area, I will be glad to put you in touch with someone who can. May I?” Place outgoing referrals. Lots. Ones that you would be willing to accept and work yourself.
Call 603-459-1768, email relocation@masiello.com or go to www.teammasiello.com under My Business Support to send us your referral!
Jocelyn Lavoie, CRP
Director of Client Services and Relocation
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GREAT EAST / REGENCY MORTGAGE
Renovation = Regency
If you’ve attended one of our Renovation CE Courses you’ve heard our instructor, Paul Amatucci, say “When you hear Renovation think Regency”. Renovation loans can solve so many problems, like curing home inspection issues, improve your listing power by opening up financing options to properties typically purchased with cash only, selling the vision or the dream of a distressed property, allowing sellers to list today rather than waiting until they repair their home and turning renters into homeowners. Regency offers several Renovation loans including FHA 203k, Homestyle, USDA Purchase Plus Improvements, MSHA 203k and NHHFA 203k. While many lenders offer Renovation loans as an afterthought, Regency specializes in these loans and dedicates a team to oversee them from application to closing. If you’re interested in learning more about Renovation loans contact your Regency Mortgage Planner about scheduling a 3 credit CE course in your office. Now who doesn’t need CE credits this time of year!
Mark McCauley
Sr. VP Loan Originations
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GREAT EAST TITLE
Real Estate Blogging: Is It for You?
By Barbara Pronin for Great East Title Services
There are two conflicting views about blogging. The first is that it’s a relatively easy and inexpensive way to build business and increase sales. The second is that it requires more time, talent, ingenuity and commitment than busy professionals can spare. Both viewpoints are valid. So how do you determine whether real estate blogging is for you?
Successful blogging – creating a collection of posts, viewable at one domain by anyone who wants to read them – does take time. It requires frequent updates, responding to comments, reading and commenting on other blogs, and savvy promotion to draw traffic to your site. But if you like to write, are passionate about your topic, and are not afraid of criticism or technology, blogging can do wonders to establish you as a local expert – and the likelihood is that readers of your blog will become clients and/or refer others who will. In most cases, you do not get paid for blogging. The idea is to create content that will, over time, help you to increase your sphere of influence and your sales. For inspiration, many agents begin the process by reading popular online real estate blogs and publications providing local and national topics of interest to consumers. In addition to articles on buying or selling a home they research relevant issues like decorating, maintenance, the state of the market, or increasing the value of property.
If you are serious about creating a blog, there are many options for choosing a blogging platform. One of the most popular is WordPress.com, which lets you get started on its domain for free and offers tips on Search Engine Optimization (SEO), so that your blog stands a better chance of showing up on the first or second page of search results on Google or other search engines. On Bluehost.com, a hosting platform for WordPress, or on other hosting platforms, you can buy your own domain for a small fee, so that readers can find your blog at MaryJonesOnRealty.com instead of
MaryJonesOnRealty.Wordpress.com. Hosting platforms like these charge small fees for membership services and important security protections. Most of these sites are easy to navigate and can help even a novice blogger get started quickly and easily. Type ‘blogging’ into any search engine to find plenty of advice and resources – which brings us back to SEO, a vital component to ensuring your blog will reach as many readers as possible.
The fact is, you can create the best real estate blog around, but it’s useless if people can’t find it – and while you can turn up plenty of tips on the subject online, learning your way around SEO can be a long and tedious process. Being a whiz on social media can help, so be prepared to put your creativity to the test.
Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communication,s she has specialized in real estate topics for over a decade.
Gary A. Coffin
Director of Client Education, Great East Title
GREAT EAST INSURANCE
If they can answer “yes” to any of the following questions, you need to be thinking about a Personal Umbrella Policy.
Do you have a family?
Do you own a home or car?
Do you want to protect your future earnings?
Do you want to protect your assets against a lawsuit or judgment?
A personal umbrella policy will increase your overall liability coverage with an extra layer of protection beyond the basic coverage provided by your homeowners and other insurance policies.
A Real-Life Scenario Involving a Boat Accident
Incident: An insured was operating a ski boat on a lake with two passengers. As the insured turned the boat, a strong gust of wind blew an inner tube out of the boat. A rope connected to the inner tube caught one of the passengers around the leg, launching him out of the boat and onto the dock. The passenger sustained substantial injuries to his knee and hip and was totally disabled for six weeks, leading to a business income loss.
Outcome: The primary insurance company tendered its full policy limit, which was $500,000 short of the total claim amount. The Personal Umbrella Policy covered the remaining amount. Without the personal umbrella policy, the insured would have had to pay the $500,000 out of pocket.
We can help you with your Umbrella needs and provide you with information necessary to protect what is most important to you!
Donna Croteau, AAI
President
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PEOPLE AND COMMUNITY
Welcome To The Masiello Group!
Please welcome Karen Kulberg, recently of Carey & Giampa, as the Sales Director of the Hampton office. Over the last year we appreciate how Dana stepped in with Marcia’s retirement from management and provided stability for the office. Thank you Dana!!!!
Karen life-long resident of the Seacoast area, Karen has knowledge and understanding of the local real estate market. Over the past 15 years, Karen has built a solid reputation as a licensed Realtor and is passionate about the business.
With many years in real estate sales, Karen has made a successful transition to the management side of the industry. Having recruited, trained and mentored some of the top agents in the Seacoast region at Carey & Giampa Realtors, she now brings her expertise and talent to her position as Sales Director at Better Homes and Gardens Real Estate|The Masiello Group Hampton office. Once again join us in welcoming Karen to the team!
We are pleased to offer a warm welcome the following Agents, who recently joined the Better Homes and Gardens Real Estate The Masiello Group team:
Kenneth
Nicole Bixler
Hampton, NH
Tanner Krag
Brattleboro, VT
Al Boothby
Hampton, NH
Jeremiah Keto
Keene, NH
Rachel Brown
Belfast, ME
Ashley Koss
Windham, ME
Andrew Cameron
Exeter, NH
Randall Lambert
Windham, ME
Blaine Chase
Sanford, ME
Bob Lombardo
Augusta, ME
Nancy Desrosiers
Tilton, NH
Diane Marquis
Auburn, ME
Bill Elliot
Belfast, ME
Katie MacKenzie
Windham, NH
Tina Frank
Augusta, ME
Dennis Morang
Windham, ME
Alecia Frechette
Windham, ME
Krista Oatley
Brattleboro, VT
Joe Gindi
Nashua, NH
Kim Zoe Potter
Quechee, VT
Chris Hughs
Dover, NH
Luke Spaulding
Windham, ME
Kenneth William
Augusta, ME
MARKETING CORNER
Marketing Tools You Can Use!
Remember, as we get more in line with marketing trends and build our presence on Social Media, we have the need for more branding materials. We have created a library of Social Media headers for you and will be rolling them out seasonally. The 2016 summer library roll out will includes a patriotic cover image that we encourage you to put up before the 4th of July and through out the month. The all sizes and images will be available June 1st under marketing on Team Masiello.
Please remember that we have decided to incorporate the banner that we used to celebrate 50 years of service into our communications and marketing pieces. Every year we will update the number. The Marketing department has updated this piece and it is available for you to download on TeamMasiello, please update your email signatures and anywhere else you may be using this anniversary market logo.
Direct links are here:
51 Years Banner: http://teammasiello.com/images/anniversary_banner.jpg
51 Years Emblem: http://teammasiello.com/images/anniversary_logo_round.jpg
NEWS YOU CAN USE
BHGRE LIFE
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