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CYNOPSISDIGITAL 08.18.16 Good morning. It’s Thursday August 18, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Paid content: Paid content is content that a marketer puts out by any paid means, such as Google Adwords or...

Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement. So said Heather...

Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them. Even if the blog is relevant and the...

If you’re a small business owner and fairly new to the benefits of marketing automation, there’s one statistic you need to know before we go any further with this. According to the research firm Aberdeen Group, companies are getting 53 percent higher...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...