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Why Co-branding? Co-branding is defined as a partnership between brands. It typically works best when Brand A partners with Brand B, each with a different set of customers and brand associations of their own. As in the expression, “the whole is bigger...

Tumblers are the most versatile cups on the market, the cups that keep your ice frozen for up to 24 hours or your coffee hot for up to six hours, and these are the best tumblers on the market that aren’t manufactured by Yeti. Why do a round up of the...

I was approached by a company that was starting up a new blog similar to this one. My first reaction, knowing the niche was already crowded with such blogs, most by charlatans, was how would they move into a crowded niche and not only compete...

FOR IMMEDIATE RELEASE Free Press Release Submission limelightandelectric. com     Press Release Distribution When it comes to lighting the basic light bulb no longer holds a candle to well to lighting. Today the best thing is to...

Here is an excerpt from 250words.com on the top eleven business books to look out for in the fourth quarter followed by a little something on books such as You Only Have to Be Right Once, Berkshire Beyond Buffett, Fail Better, Twitter is Not a Strategy...