2014-04-22





With the property market making a notable recovery, it’s an ideal time for Re/Max Bright to launch in Brighton & Hove and offer clients the benefits of their huge international presence

Get ready for the new name on the block. Re/Max Bright. It may be a new name on the block here in Brighton and Hove, but on an international platform they are a major player. Opened by Benjamin Channell and Anthony Barry this new and exciting franchise operates in the field of both sales and lettings.

Whilst the name may be very new, manager Ben has been in the property business for many years and has run branches around Sussex and Kent for all of the major corporate companies.

Anthony’s background is in law and specifically property law. He is also a property developer of some experience and has a long history of working in the property market. So why open Re/Max Bright in Brighton right now?

Anthony explains: “Re/Max already has 14 offices in London but we are the first south of the capital, as the company expand the brand right across the United Kingdom. Re/Max is in fact the largest property agency globally and operates in 93 countries worldwide”.

“As Brighton is the largest urban conurbation in the South East outside of London it was an obvious choice. But the size is not everything, it also has exactly the right feel,” says Ben. “Re/Max is in the number one position globally and the company ethos fits precisely with the Brighton market, its massive international appeal is becoming more and more apparent, and we are seeing increasing interest in property here from all around the globe.


“We are of course very aware of the passion Brighton has for independent businesses and although we are part of this large international chain we are independently owned. We tick all the boxes that we know that Brighton and Hove buyers and vendors like.

“For us, transparency is paramount, we really believe that our clients need to be kept fully in the picture at all stages of a property sale and to that end we are fully accessible at all times, either by calling the office or our mobile numbers. You can call the mobile and we will answer, even out of hours. We know that our clients will often not be able to talk to us in working hours so that level of accessibility is key to what we offer. And what we say we will do – we will do!

“So we are in that sense an independent, and that love of an independent ethos remains with us – but with the added benefits of reaching a huge international market that comes with being part of the global Re/Max brand. That includes an amazing website that appears in 38 languages globally and updates all information instantly. It even translates details including starting prices for properties in local currency.

“Unlike companies where sales are accounted to the office close to the property for sale, the system at Re/Max will acknowledge that the sale is accounted to the office you actually deal with. That means it is in our interest and our vendors’ and buyers’ to market properties on a global basis.

“Through Re/Max your property is accessible to the very widest global market, an exciting prospect for us and for all our vendors”

“Re/Max started in 1973 in Denver, Colorado, and much of that American ethos for quality customer service remains and carries over well into the UK and global marketplace. In many ways this is what helps the brand stay at the top, the Re/Max service is second to none!

“We started trading at the beginning of February, and are already excited by what we are doing. Right now anything that we get on the market we can sell or let. Both the buyer market and the lettings market are very strong. In fact, the market is so strong we can achieve the right prices, very close to asking prices.

“That said, we are being sensible and don’t want to create that same bubble that caused problems in the early 2000s by over-inflating prices and vendors’ expectations. To be honest, we don’t need to do that as we are achieving really good and realistic prices for buyers and sellers alike. Everyone is in the same boat, wanting to achieve the best price on a sale but pay as little as possible on a purchase, and it is our job to advise and guide buyers, vendors and lenders alike in what the overall market can realistically achieve. Right now the market is levelling off and things are looking good. With an eager community of buyers desperately looking to buy, the time for vendors could hardly be any better.

“Brighton is becoming a lot more cosmopolitan and these are exciting times. We are not a big machine – but we are backed by a big machine. You can come in and ask us anything, we can certainly help people to understand how to buy a house, which few of us know the first time round and the same goes if you are thinking of letting your property or indeed creating a lettings portfolio from scratch. There is a massive demand for properties to let and we are registering 10 to 20 enquiries every day.

“Right now we may seem very new but we have a wealth of experience and as we are new we are very keen to give it our most. One thing we know for certain is that through Re/Max your property is accessible to the very widest global market, an exciting prospect for us and for all our vendors.”

Re/Max Bright, 52 Lansdowne Place, Hove, BN3 1FG, 01273 907788, email info.bright@remax.co.uk
www.remax.co.uk/bright, Twitter: @RemaxBright

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