Total number of global Google searches for combat sport athletes, former athletes, promoters and personalities shows that mixed martial arts has surpassed boxing in both the scale of public interest in the superstars of the sport as well as the widespread interest or depth of interest in that sport’s many emerging/lesser stars.
Of the 23 boxers/boxing people who made the top 100 list – Mike Tyson; Floyd Mayweather; Muhammad Ali; George Foreman & Lennox Lewis are all retired – making Deontay Wilder technically the biggest name in the sport globally in the month of January 2016 (helped by the fact that he fought during this month) drawing just 20.1% of the interest of Ronda Rousey. Considering that Manny Pacquiao; Wladimir Klitschko; Miguel Cotto & Roy Jones are all presumably not far away from retirement the list of active professional boxers who are likely to be around in even 2 years from now who have any form of mass appeal to the global public is looking very sparse indeed.
The total number of searches for those inside the top 100 by sport is as follows:
MMA: 16,924,900 from 71 fighters, 1 promoter & 1 personality
Boxing: 7,164,200 total searches from 24 fighters & 1 promoter
That is for every 1 search for a boxer/boxing promoter/boxing personality there were 2.36 searches for MMA fighters/promoters/personalities.
The Pivotal American Market
In the all important American market MMA dominates with yet more ease:
MMA: 7,249,300 (42.8%) of global searches stem from the United States.
Boxing: 2,549,990 (35.6%) total American based searches from 24 fighters & 1 promoter. That’s a handful more than just Ronda Rousey & Conor McGregor combined alone managed in the United States.
That is for every 1 US based search for a boxer/boxing promoter/boxing personality there were 2.84 searches for MMA fighters/promoters/personalities.
Rousey & McGregor are the two biggest draws in combat sports today.
The Rise of the Fairer Sex in Combat Sports
Ronda Rousey; Holly Holm; Miesha Tate; Paige VanZant; Joanna Jedrzejczyk; Cat Zingano & Rose Namajunas combined for an incredible 4,567,000 Google searches in January 2016 or 63.7% of what all boxers on the list attained. This is a remarkable achievement for both the sport of mixed martial arts and its female contingent in a matter of only a few years. By means of direct comparison – boxing’s 7 biggest female draws were: Laila Ali 201,000; Lucia Rijker 22,200; Regina Halmich 12,100; Nicola Adams 9,900; Katie Taylor 8,100; Mia St. John 6,600 & Ann Wolfe 5,400 – a total of just 265,300 or 5.8% of MMA’s seven highest profile females.
The Top 100
Global Searches & Searches in the pivotal US Market
Ronda Rousey 3,350,000 of which 1,500,000 were US based. 
Conor McGregor 2,740,000 of which 1,000,000 were US based.
Mike Tyson 1,000,000 of which 368,000 were US based.
Floyd Mayweather 823,000 of which 368,000 were US based.
Muhammad Ali 823,000 of which 301,000 were US based.
Deontay Wilder 673,000 of which 201,000 were US based.
CM Punk 673,000 of which 246,000 were US based.
Tyson Fury 550,000 of which 110,000 were US based.
Jon Jones 550,000 of which 201,000 were US based.
Holly Holm 550,000 of which 301,000 were US based.
Rafael dos Anjos 450,000 of which 135,000 were US based.
Manny Pacquiao 450,000 of which 201,000 were US based.
Dominick Cruz 450,000 of which 246,000 were US based.
Sage Northcutt 368,000 of which 201,000 were US based.
Miesha Tate 368,000 of which 201,000 were US based.
Joe Rogan 368,000 of which 201,000 were US based.
Robbie Lawler 301,000 of which 135,000 were US based.
Wladimir Klitschko 301,000 of which 90,500 were US based.
Anderson Silva 301,000 of which 90,500 were US based.
Amir Khan 301,000 of which 40,500 were US based.
Jose Aldo 301,000 of which 74,000 were US based.
TJ Dillashaw 301,000 of which 165,000 were US based.
Tito Ortiz 301,000 of which 90,500 were US based.
Anthony Joshua 301,000 of which 18,100 were US based.
Travis Browne 246,000 of which 135,000 were US based.
Carlos Condit 246,000 of which 110,000 were US based.
Danny Garcia 246,000 of which 165,000 were US based.
Cain Velasquez 246,000 of which 90,500 were US based.
Dana White 246,000 of which 110,000 were US based.
Kimbo Slice 246,000 of which 135,000 were US based.
Matt Mitrione 201,000 of which 135,000 were US based.
Gennady Golovkin 201,000 of which 90,500 were US based.
Fedor Emelianenko 201,000 of which 60,500 were US based.
Laila Ali 201,000 of which 90,500 were US based.
Anthony Pettis 165,000 of which 90,500 were US based.
Stipe Miocic 165,000 of which 60,500 were US based.
George Foreman 165,000 of which 74,000 were US based.
Canelo Alvarez 135,000 of which 90,500 were US based.
BJ Penn 135,000 of which 74,000 were US based.
Andre Ward 135,000 of which 60,500 were US based.
Urijah Faber 135,000 of which 74,000 were US based.
Nick Diaz 135,000 of which 74,000 were US based.
Paige VanZant 135,000 of which 74,000 were US based.
Alistair Overeem 110,000 of which 27,100 were US based.
Sergey Kovalev 110,000 of which 40,500 were US based.
Vitor Belfort 110,000 of which 22,200 were US based.
Chris Weidman 110,000 of which 40,500 were US based.
Yoel Romero 110,000 of which 40,500 were US based.
Tim Kennedy 110,000 of which 60,500 were US based.
Dada 5000 110,000 of which 74,000 were US based.
Luke Rockhold 110,000 of which 49,500 were US based.
Lennox Lewis 110,000 of which 22,200 were US based.
Adrien Broner 110,000 of which 74,000 were US based.
Frankie Edgar 90,500 of which 49,500 were US based.
George Groves 90,500 of which 1,900 were US based.
Daniel Cormier 90,500 of which 40,500 were US based.
Ryan Bader 90,500 of which 40,500 were US based.
Nate Diaz 90,500 of which 40,500 were US based.
Kell Brook 74,000 of which 9,900 were US based.
Miguel Cotto 74,000 of which 40,500 were US based.
Chuck Liddell 74,000 of which 33,100 were US based.
Royce Gracie 74,000 of which 33,100 were US based.
Ken Shamrock 74,000 of which 40,500 were US based.
Wanderlei Silva 74,000 of which 14,800 were US based.
Randy Couture 74,000 of which 27,100 were US based.
Georges St-Pierre 74,000 of which 27,100 were US based.
Josh Barnett 74,000 of which 33,100 were US based.
Ben Rothwell 74,000 of which 33,100 were US based.
Eddie Alvarez 74,000 of which 40,500 were US based.
Joanna Jedrzejczyk 74,000 of which 40,500 were US based.
Sugar Ray Leonard 74,000 of which 33,100 were US based.
Khabib Nurmagomedov 74,000 of which 22,200 were US based.
Rory MacDonald 60,500 of which 22,200 were US based.
Keith Thurman 60,500 of which 33,100 were US based.
Lyoto Machida 60,500 of which 14,800 were US based.
Chad Mendes 60,500 of which 22,200 were US based.
Demetrious Johnson 60,500 of which 22,200 were US based.
Mark Hunt 60,500 of which 12,100 were US based.
Johny Hendricks 60,500 of which 27,100 were US based.
Bobby Lashley 60,500 of which 27,100 were US based.
Adonis Stevenson 49,500 of which 18,100 were US based.
Dustin Poirier 49,500 of which 18,100 were US based.
Tony Ferguson 49,500 of which 14,800 were US based.
Rampage Jackson 49,500 of which 22,200 were US based.
Alexander Gustafsson 49,500 of which 12,100 were US based.
Bas Rutten 49,500 of which 18,100 were US based.
Junior Dos Santos 49,500 of which 12,100 were US based.
Cat Zingano 49,500 of which 22,200 were US based.
Michael Bisping 40,500 of which 9,900 were US based.
Roy Nelson 40,500 of which 14,800 were US based.
Tyron Woodley 40,500 of which 18,100 were US based.
Rose Namajunas 40,500 of which 18,100 were US based.
Bryan Barberena 40,500 of which 22,200 were US based.
Roy Jones 40,500 of which 5,400 were US based.
Carl Frampton 33,100 of which 1,600 were US based.
Dan Henderson 33,100 of which 12,100 were US based.
Ryan Hall 33,100 of which 22,200 were US based.
Matt Hughes 33,100 of which 12,100 were US based.
Stephen Thompson 33,100 of which 12,100 were US based.
Eddie Hearn 33,100 of which 590 were US based.
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