Wine labels are designed to catch your eye in a dizzying sea of often-lookalike options, but grabbing for the best-looking label is not the smartest way to shop
My mother drilled into me that I should never judge a book by its cover. Yet, when I go home to visit, I’m likely to find a handful of mass-market wines with cute labels (looking at you, Ménage à Trois) mouldering in our basement.
Wine is, at least as much as books are, all about what’s in the bottle – but, unlike books, the labels on wine bottles are often designed to deceive. A good wine is the distinguishable product of a fruit, grown in good soil – usually by someone who loves the soil, or the grapes, or the process of wine making.
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