Mark Schofield Joins The Goss Agency as Senior Vice President, Director of Account Leadership Senior brand executive will manage agency’s brand solutions operation
Asheville, NC, January 6, 2014 – The Goss Agency announces the addition of Mark Schofield as senior vice president, director of account leadership, to their executive management and account staff. Located in Asheville, NC, The Goss Agency is a full-service, integrated marketing & advertising firm that has served, for more than 18 years, multiple business sectors including travel/tourism, communications/hi-tech, real estate, sports/outdoors, and general business to business markets.
Mark Schofield was most recently director of client services for the Atlanta marketing agency Modo Modo, where he pioneered social media campaign development, managed new staff and account team training, increasing service productivity and efficiencies. Prior, at McKinney and Silver Advertising, he managed new business wins of nearly $1 billion, and supervised campaign creation and account fulfillment for Aetna, NASDAQ, First Citizens Bank, Midway Airlines, Royal Caribbean Cruises Ltd., and Bacardi Spirits. Later, Schofield’s account teams at Jennings and Company of Chapel Hill, NC, achieved national excellence recognition, winning the Gold and Silver Asters, Tellys and Sabre advertising awards for work on behalf of clients such as Time-Warner Cable, Lowe’s, UNC Healthcare and Rex Hospital, among others.
Mark will report to Jeff Goss, founder, president and executive creative director of The Goss Agency. Commenting on this appointment, Jeff Goss said, “Mark has an impressive track record for outstanding client service throughout his career, and his background in management as well as marketing campaign development is a perfect fit for The Goss Agency, at this time. We look forward to his addition to our team.”
About The Goss Agency
The Goss Agency, headquartered in Asheville, NC, is a leading marketing and advertising firm in Western North Carolina, serving local, regional and national clients. For over 18 years the firm has established a reputation for effective creativity in a diverse range of industries and includes managing campaigns for Disney Resorts, The Cherokee Nation and the Seminole Tribe of Florida, Harrah’s Cherokee Casino and Hotel, the Island of St. Lucia and Palau, Sara Lee, Massey Ferguson Tractors, UPS, Delta Airlines, The Chubb Institute, The Coca-Cola Company, Carhartt, Duofold, Gold Toe Socks, Amoco, Asheville Regional Airport and the Asheville Citizen-Times.