2014-03-28

Traditional desktop email is perfect for personal use, but businesses need

extra tools and capabilities that this type of email client simply cannot

provide. Rather than limit your marketing capabilities, choose to make the

switch to an email marketing campaign that bump up your company’s

professionalism, draw in new business, and keep loyal customers in the loop.

Instant Connection

to Customers



Image via Flickr by bombchel

An email marketing strategy means having an immediate connection with customers.

From the very start, a prospective client can subscribe to the company’s

newsletter and instantly receive a welcome email along with any information

about the company you choose to provide. This is an ingenious marketing

strategy that is used to send out announcements, discounts and coupon codes,

and other customer incentives.

Behind-the-Scenes

Info



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by soundman1024

Desktop emails don’t have the capability to alert you to how many messages

were viewed. An email marketing tool provides statistics and reports that allow

you to stay on top of customer information. This means that you can hone in on

what types of email strategies work and which ones fail to draw in more

business. It’s also useful when creating focused email campaigns that take into

account customer interests and preferences, helping you provide a more personal

service.

Social Media

Considerations



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by Jason A. Howie

Successful businesses are taking advantage of social media outlets in order

to reach a broader customer base. Unlike traditional email, an email marketing

tool allows you to publish any new offers directly to sites like Twitter and

Facebook, saving valuable advertising time. This allows followers to see any

special offers and direct them to sign up for emails if they haven’t already

done so, further increasing your company’s contact list.

Interaction

Customers want to feel drawn to a personal email, and email marketing tools

can create an engaging campaign that boost the customer’s experience. A

creative email strategy that includes colorful graphics, surveys, short

quizzes, videos, and other items of interest gives the customer a positive

experience upon reading the email. Many email

marketing services specialize in this type of customer interaction, and

ensure a campaign that commands attention.

Global Outreach

Email marketing brings newsletters, promo codes, and other enticing offers

into homes across the globe, 24/7. There simply isn’t an advertising equivalent

that is this far-reaching while remaining on a personal level with the

customer. There are no flyers to print and mail out, no TV spots to purchase,

and communication is immediate with positive results.

Big Business

It’s been shown that as many as 50% of online users buy something as a direct

result of an email they received. That is a higher statistic than any other

marketing strategy, and should be taken into account as online shopping only

continues to grow. No matter the type of advertising campaign you choose, the

end goal is always more business through bigger sales, and email marketing can

help achieve that.

With so many businesses jumping on the email marketing bandwagon, keep your

campaign strategy as polished and memorable as possible, even if it means

enlisting the help of a professional service. Time and money spent planning a

strategy now will pay off in future record sales.

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