2016-09-22



The world of online gambling is constantly evolving but no area of it has changed more profoundly as ‘new customer offers’ which have undergone a major transformation since the arrival of Enhanced Odds.

Like free bets, Enhanced Odds are a great ‘something for nothing’ offer. But they seemingly attain more headline attention than the traditional ‘open an account and get a free bet’ type promotion and therein online sportsbooks like them. Punters should like them too as they actually give new customers a lot more bang for their buck.

Such is the pace of change in the online gambling world that ‘Enhanced Odds’ offers were originally only directed at major events and key contenders such as the ante-post favorite in the Derby or FA Cup final but now companies like 888Sport offer enhanced odds like the ones shown here:https://www.freebets.com/enhanced-odds on a wide variety of sports and markets.

888Sport Treble the Odds

888Sport’s enhanced odds offer is treble the odds on your first bet which, if you do the math, you may agree represents a far better option than a 100% matched bet on your opening wager. And best of all this can be on any event of your choosing, whatever your first bet is, the odds will be trebled.

A £10 on a 3/1 winner at 888Sport will be paid out as a 9/1 shot. Elsewhere a £10 wager on a 3/1 wager will be paid out at 3/1 (£40 return) leaving you the task of identifying another big-priced winner using a traditional/standard free bet, to make up the financial shortfall of what you would have won elsewhere.

Of course the free bet is being credited to a new account regardless of how your first bet fares but, on balance, we are convinced this is a better deal for new customers.

Best Odds Guaranteed PLUS at Ladbrokes

Some firms use enhanced odds to reward existing customers, not just new account holders. Ladbrokes lead the way in this sphere with their ongoing ‘Best Odds Guaranteed PLUS’.

This promotion gives horse racing punters a price boost on bets that have won at a bigger price than they took. For example, if a horse wins at 7/2 but you have taken an early price of 3/1 (or less), Ladbrokes will enhance the price of the winner paying you off at 4/1.

BOG+ is available on all UK and Irish horse races and selected other meetings where specified on Ladbrokes.com. The offer is available to new and existing internet and mobile customers only and the maximum stake for BOG+ to apply is £/€200 for Win bets and £/€200 for each-way bets.

With the additional winnings paid in cash and not as a free bet, this offer is a real winner.

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