Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., highlights the importance of picking the right content management services in response to an article published by Forbes that reveals the dangers of this new industry.
A trend of the advertising world that has become a staple among the most successful of organizations, content marketing is a form of promotion that is here to stay. With so many companies turning their attention to the importance of this particular marketing tactic, though, there are certainly individuals who are wary of trusting so-called content marketing experts. A recent article published by Forbes highlights this negative attitude toward the outsourcing of content marketing activity, as the author asserts: “It’s great for people who get in at the top and have all the resources. For people joining the party late and not fully prepared, they can be duped into investing a lot of money and getting nothing in return. Do most brands really believe they can compete with the media companies for audience acquisition and attention?” Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., agrees that it is important for small business owners to consider all of their options when shopping around for content marketing services; however, she asserts that an experienced, proven content marketing ally is the best way for small businesses to improve market visibility.
“This Forbes article does not denounce content marketing itself, but rather the practice of some companies that charge businesses for content marketing services without providing anything in terms of results,” Clark asserts. “This is an issue that any small business owner who has done their due diligence will be aware of, as it is important that you, as an entrepreneur, outsource content marketing tasks to an organization that is capable of understanding your company’s goals, the resources it has to work with, and the overall strategy that will best achieve the organization’s objectives. At Grammar Chic, Inc., we encourage our clients to make certain that they believe we are the best fit for their needs by providing them consultative services, meaning that we tailor our approach to each individual account.”
One of the issues that the article raises is that “all content is not created equal.” Clark adds that this is an essential message for small business owners to understand—and that working with a professional writing company on content generation is critical in creating the high quality content that is necessary for a successful content marketing campaign. According to the article: “Like engineering, or finance, there’s an exponential difference between merely good content and exceptional content. You can distinguish yourself from 99 percent of your competitors by pursuing the exceptional.” This is, precisely, what Grammar Chic, Inc. does.
“Our clients often have the same frustration with other content marketing companies: they have the ability to distribute online assets, but they aren’t writers. The assets just aren’t up to par,” Clark explains. “This is why we provide a higher value to our clientele; we have experience, as a team, as both professional writers and marketing experts. Essentially, small business owners who need support with their content marketing efforts need two different types of services: the creation and the distribution of content. We offer both—as well as the management of social media accounts, blogs, and other assets. For this reason, Grammar Chic has become a go-to resource for small business owners looking to outsource content marketing to a knowledgeable and experienced company.”
Clark explains that the team at Grammar Chic, Inc. takes a personalized approach to each account. First, the professionals consult with clients to determine their goals and needs with regard to content generation, distribution, and management. Then they develop a strategy that will help clients meet their objectives. Depending upon the services contracted, Grammar Chic’s team continues by creating blog posts, press releases, social media content, and more. The company distributes the content on behalf of the client and can even manage accounts on Facebook, Twitter, and other websites to improve engagement and enhance the client’s online presence.
Individuals who are interested in learning more about Grammar Chic, Inc.’s content marketing services are encouraged to call (803) 831-7444, email info@grammarchic.net, or check out the company’s online brochure.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic’s team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email: Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com