Do you know how to choose a professional content writer? If you’re looking to outsource your writing, you should. Shabby writers can damage your reputation. They can even sink your business. At the very least, they will waste your hard-earned money and time.
Regardless of the type of content you need, picking the right person to handle your writing increases the likelihood that it will serve its purpose. It improves your chances of success! The question is, how do you find a writer who will help you achieve your objectives.
Freelance writing communities like Upwork, Guru, PeoplePerHour are good places to start when you’re new to outsourcing. Websites like Scripted and iFreelance are also worth checking out. If you need essay writing or educational content, consider ordering from essay writing services like EssayPro or Masters Thesis Writing. There are many great writing services out there to choose from.
To pick the right one, here are some practical tips to follow:
#1 Evaluate The Writing
In the information age, writers aren’t hard to find, but not everyone who can write is a writer. This is why it’s important to take the time to carefully assess a writer’s writing ability before making any hiring decisions. You can do that by looking through their portfolio and studying their writing samples and previously published works.
If the writer is a professional, he or she will have a firm grasp of things like spelling, grammar, and punctuation, which will be apparent in the writing. A talented writer will be able to express thoughts fluently and articulate ideas. However, when studying their samples, ensure that their voice, style, and perspectives are in line with your expectations.
#2 Consider Their Experience
Look for a person who has practical experience in your field, or at least, somebody who has in-depth knowledge of the topics you need them to write about. The individual should be a good fit for the type of audience you would like to connect with and know how to write in the appropriate style.
If you’re a business owner running a technology blog, for example, look for an experienced blogger who is a tech enthusiast. If you’re a college student in need of a research paper, look for a college graduate with subject matter expertise who is a paper writing specialist familiar with the general requirements. Experience matters.
#3 Analyze Communication Style
Once you start communicating with potential content writers, pay close attention to their digital replies. This is a great way to assess their writing skills and professionalism. It can give you valuable insights into their character. Depending on your needs, that may be important.
Is he or she asking a lot of questions about the project? Are they throwing out useful suggestions and ideas? Do they seem enthusiastic about getting started? These are all good signs, normally, and many times the writer’s enthusiasm will shine through in the content.
#4 Discuss Deadlines
After applying some of our tips on how to choose a professional content writer and shortlisting a few promising candidates, it’s time to talk turnarounds. Sure, the writer may have all the right skills and experience, but you want someone who can deliver content when you need it.
Can they meet deadlines? Can they work in accordance with your schedule? If not, he or she may not be suitable. Remember, most freelancers work with a variety of clients, and often at the same time. This may leave little time for your project. Discussing your time commitment needs in advance is the best way to ensure that the writer can deliver.
#5 Invest The Time
Hiring content writers for your personal and business needs offers many benefits, without a doubt, but the hiring process can be daunting and time-consuming. The investment of time and effort is usually worth it, though, and it certainly helps when you have some knowledge on finding and selecting writers.
A skilled writer can be an invaluable asset to you, adding value and authority in your content, generating profitable business leads, and a whole lot more. Basically, they can boost your credibility and help you save and make a ton of money. Good thing you know how to choose a professional content writer!
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5 Must Know Tips for Outsourcing to a Professional Content Writer originally appeared on The Daily MBA on February 23, 2017.